Girls' sports coaches nationwide are invited to show Dove and Kylie Kelce how their teams are finding joy and confidence on the field for the opportunity to win a trip to Brazil for the FIFA Women's World Cup 2027™*.
HOBOKEN, N.J., Sept. 23, 2026 /PRNewswire/ -- Today, beauty brand Dove announced Back Her Game, a nationwide search to find one girls' sports team winning in joy and confidence and bring them to Brazil to attend the FIFA Women's World Cup 2027™. Dove is looking for teams that are creating supportive environments where girls can build confidence, feel like they belong and, most importantly, find joy in playing the sports they love. The winning team will be awarded a once in a lifetime trip to Brazil for the FIFA Women's World Cup 2027™. Together, Dove, Kylie Kelce and soccer legends like Mia Hamm and Alyssa Thompson hope to #KeepHerConfident by showing one team firsthand what they can achieve by staying in the game.
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