- New Direct-to-Consumer Streaming Service: New streaming service from Cricket Australia (tv.cricket.com.au), built upon Eluvio's Content Fabric and AI Video Intelligence, is now available for early access with full commercial launch later this year
- Unified Platform for Live and VOD Streaming: Fans can watch ultra-quality live and VOD matches, recent highlights and replays, original documentaries, and archival content enabled by new hyper-efficient Fabric platform
- Extends use of Eluvio AI in Archive: Cricket TV builds on Cricket Australia's use of Eluvio's frame-accurate AI services to ingest, process, and compose from its deep match archive Â
BERKELEY, Calif., Aug. 31, 2026 /PRNewswire/ -- Ahead of IBC Show 2026, Eluvio today announced that Cricket Australia has launched Cricket TV, a new direct-to-consumer streaming service built upon Eluvio's Content Fabric and AI Video Intelligence, extending Cricket Australia's live and archival programming to fans beyond its existing broadcast markets across the globe. Cricket TV is now available for early access with full commercial launch of the service expected later this year at https://tv.cricket.com.au.
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