- Begins multi-year transformation of the end-to-end guest journey, setting a new standard for the modern ski experience across its network of premier mountain destinations
- Raises the bar on mountain food with significant investment to elevate its most popular dishes
- Launches Epic Ascent for an enhanced private lesson experience with concierge services, white-glove gear rental and high-touch customer support
BROOMFIELD, Colo., July 14, 2026 /CNW/ -- Vail Resorts CEO Rob Katz today announced a new era for the company defined by delivering the best and most differentiated guest experience in skiing and riding. Anchored to the belief that future growth will come by offering an exceptional experience that drives loyalty and visitation, the Epic Experience vision spans a multi-year roadmap that comes with a series of immediate investments in food, lessons, gear, guest engagement and talent. Most notably, new next season, Vail Resorts will raise the bar on mountain food with a significant investment to elevate its most popular dishes, and introduce Epic Ascent to enhance private lessons with concierge services.
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