Multi-year partnership rewards fans with an extra sub when weekend MLB games go into extra innings
JACKSONVILLE, Fla., July 15, 2026 /CNW/ -- Firehouse Subs®, the firefighter-founded restaurant brand known for hearty, hot subs, today announced its first professional sports league partnership: a multi-year deal with Major League Baseball® (MLB), making Firehouse Subs the 'Official Sub' of MLB across the United States and Canada. To celebrate the start of the second half of the baseball season, Firehouse Subs will launch "Extra Innings, Extra Subs" – a season-long promotion that rewards fans all summer long.
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