Join IBM for live Tournament viewing, enjoy a Masters-inspired menu and take a swing on the golf simulator, featuring AI-powered Hole Insights built with watsonx
NEW YORK, April 2, 2026 /PRNewswire/ -- IBM (NYSE: IBM) will host the first-of-its-kind 'Masters at Madison Square Park' immersive viewing experience for all four days of the Masters Tournament, Thursday, April 9 – Sunday, April 12. Fans in New York City will have the exclusive opportunity to play a replicated iconic hole on an AI-powered golf simulator and watch the action unfold with live viewing of the Tournament all weekend long. Limited edition merchandise and specialty themed food and beverage items are part of this experience, as well.
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