Encabezada por Christian Pulisic, Vinícius Júnior, Julián Álvarez y la plantilla de futbolistas de clase mundial de Gatorade, la nueva campaña global de la marca recuerda a los atletas que confíen en el sudor que construye la grandeza.
Puntos Clave:
kF= EJA6lQ5:D4Qmk=:msFC2?E6 5é4252D[ =2 >2C42 vp%~#pst® – 4@? DF >6K4=2 56 6=64EC@=:E@D ?ú>6C@ F?@ 4@>AC@3252 – 92 :>AF=D25@ 2 7FE3@=:DE2D 56 E@5@D =@D ?:G6=6D 6? E@5@ 6= >F?5@[ 56D56 42>A@D 56 7úE3@= 4@>F?:E2C:@D 92DE2 =@D 6D46?2C:@D >áD 8C2?56D 56= >F?5@]k^=:mk=:m|:6?EC2D BF6 =2 A=2?E:==2 56 4=2D6 >F?5:2= 56 v2E@C256 – :?4=FJ6?5@ r9C:DE:2? !F=:D:4[ ':?í4:FD yú?:@C[ yF=:á? Á=G2C6K[ v:=36CE@ |@C2[ {F:D sí2K J %2;@? qF492?2? – D6 AC6A2C2 A2C2 4@>A6E:C[ =2 >2C42 6DEá =2?K2?5@ F?2 ?F6G2 42>A2ñ2 8=@32=[ C64@C52?5@ 2 =@D 2E=6E2D BF6 4@?7í6? 6? =@ BF6 92 :>AF=D25@ DF éI:E@i 6= DF5@C[ =@D D24C:7:4:@D J =2 4:6?4:2]k^=:mk=:mt= x?DE:EFE@ 56 r:6?4:2D 56= s6A@CE6 56 v2E@C256 Wv$$xX 2A@CE2 c` 2ñ@D 56 6IA6C:6?4:2 6? 4:6?4:2D 56= 56A@CE6 2 6BF:A@D ?24:@?2=6D 6? >ú=E:A=6D 4@?E:?6?E6D[ :?4=FJ6?5@ qC2D:=[ r@=@>3:2 J r2?25á – 4@? 52E@D BF6 >F6DEC2? BF6 =@D 7FE3@=:DE2D A:6C56? 6?EC6 ` J a =:EC@D 56 7=F:5@ A@C A2CE:5@ 56 h_ >:?FE@D]k^=:mk=:m{2 42>A2ñ2 D6 6IE6?56Cá 8=@32=>6?E6 2 EC2GéD 56 C656D D@4:2=6D[ 24E:G24:@?6D 5:8:E2=6D J AC6D6?4:2=6D – 56D56 AF3=:4:525 6IE6C:@C 5:DCFAE:G2 92DE2 F?2 4@=23@C24:ó? 8=@32= 56 G6DEF2C:@ 56 65:4:ó? =:>:E252]k^=:mk^F=m
kAmkDA2? 4=2DDlQ=686?5$A2?r=2DDQmrwxrpv~k^DA2?m[ kDA2? 4=2DDlQ=686?5$A2?r=2DDQmab 56 23C:= 56 a_aek^DA2?m ^!#}6HDH:C6\wx$!p}xr !# (x#t^ \\sFC2?E6 5é4252D[ v2E@C256 92 :>AF=D25@ 2 7FE3@=:DE2D 56 E@5@D =@D ?:G6=6D 6? E@5@ 6= >F?5@[ 56D56 42>A@D 56 7úE3@= 4@>F?:E2C:@D 92DE2 =@D 6D46?2C:@D >áD 8C2?56D 56= >F?5@] |:6?EC2D BF6 =2 A=2?E:==2 56 7FE3@=:DE2D 56 4=2D6 >F?5:2= 56 v2E@C256 – :?4=FJ6?5@ r9C:DE:2? !F=:D:4[ ':?í4:FD yú?:@C[ yF=:á? Á=G2C6K[ v:=36CE@ |@C2[ {F:D sí2K J %2;@? qF492?2? – D6 AC6A2C2 A2C2 4@>A6E:C[ =2 >2C42 6DEá =2?K2?5@ F?2 ?F6G2 42>A2ñ2 8=@32=[ V%CFDE (92EVD x?D:56]V {2 42>A2ñ2[ BF6 >2C42 =2 C6:?EC@5F44:ó? 8=@32= 56 =2 A=2E27@C>2 VxD xE x? *@FnV 56 v2E@C256 6? DF 3úDBF652 A@C 4@?64E2C 4@? =2 ACóI:>2 86?6C24:ó?[ C64F6C52 2 =@D 2E=6E2D BF6 4@?7í6? 6? =@ BF6 92 :>AF=D25@ DF éI:E@i 6= DF5@C[ =@D D24C:7:4:@D J =2 4:6?4:2 56ECáD 56 =2 >6K4=2 56 6=64EC@=:E@D ?ú>6C@ F?@ 4@>AC@3252 56 v2E@C256]k^Am
k5:G 4=2DDlQ!#}0x>365565pDD6E#676C6?46Q :5lQs:GpDD6E!=246w@=56ChaefQmkAmk2 9C67lQ9EEADi^^>>2]AC?6HDH:C6]4@>^>65:2^ahebgfg^v2E@C2560q$t0w6C@]9E>=Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmk^2mk^Amk^5:Gm
kAmkDEC@?8mr@>6?K2?5@ 4@? F? Gí56@ 56 =2 42>A2ñ2k^DEC@?8mk^Am
kAm{2 42>A2ñ2 D6 =2?K2 4@? kDA2? DEJ=6lQE6IE\564@C2E:@?i F?56C=:?6Qmk2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6DU2>Aj@lcef`cf_\`U2>Aj9l`ffgega`bfU2>AjFl9EEADTbpTauTauJ@FEF]36Tau6JrqD*df(y4U2>Aj2lF?2ZA:6K2Z2F5:@G:DF2=Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmF?2 A:6K2 2F5:@G:DF2=k^2mk^DA2?m BF6 AC6D6?E2 =2 A=2?E:==2 8=@32= 56 7FE3@=:DE2D 56 v2E@C256 ;F?E@ 4@? 2E=6E2D ;óG6?6D – DF52?5@ A2C2 A6C7644:@?2C DF @7:4:@] s6D56 =2 AC64:D:ó? 56= AC:>6C E@BF6 56 !F=:D:4 92DE2 6= E@BF6 56=:425@ 56 ':?: yC] D@3C6 F?2 >F=E:EF5 56 5676?D@C6D J Á=G2C6K D2=E2?5@ D@3C6 F? A@CE6C@ BF6 D6 2AC@I:>2 D:? A6C56C C:E>@[ 4252 >@>6?E@ C67=6;2 4ó>@ 6= DF5@C[ 6= EC232;@ 5FC@ J =2 7óC>F=2 C6DA2=5252 A@C =2 4:6?4:2 56 v2E@C256 AF656? ==6G2CE6 5@?56 =@D 2E2;@D ?@ AF656?] t= Gí56@ AC6D6?E2 =2 42?4:ó? Qq6E@VD w@C?DQ 56 rpf#xt{ U2>Aj !24@ p>@C@D@[ uC65 p82:?]][ J tKC2 r@==64E:G6[ 4@? =2 ?2CC24:ó? 56 =2 =686?52C:2 7:8FC2 56= 7úE3@= r=:?E s6>AD6J]k^Am
kAmQr252 @A@CEF?:525 BF6 E6?8@ A2C2 4@>A6E:C =@ E@>@ 4@>@ F? 9@?@C – 2=8@ 924:2 =@ BF6 96 EC232;25@ 5FC2?E6 E@52 >: 42CC6C2[ J v2E@C256 92 D:5@ F?2 A2CE6 4=2G6 56 6D6 G:2;6] $6C A2CE6 56 6DE2 42>A2ñ2 D:8?:7:42 >F49@ A2C2 >í[ A@CBF6 6D 6= C64@?@4:>:6?E@ 56= 4@>AC@>:D@ :?BF63C2?E23=6 4@? 6= DF5@C J 6= EC232;@ 5FC@ BF6 D6 ?646D:E2 A2C2 56D6>A6ñ2CD6 2= >áD 2=E@ ?:G6=[Q 5:;@ yF=:á? Á=G2C6K[ 2E=6E2 56= 6BF:A@ v2E@C256]k^Am
kAmkDEC@?8m$F52?5@ =2 r:6?4:2k^DEC@?8mk^Am
kAmv2E@C256 E2>3:é? 2A@CE2 DF =6825@ 56 >ú=E:A=6D 5é4252D 56 6IA6C:6?4:2 6? 4:6?4:2D 56= 56A@CE6 2 =@D 32?BF:==@D 56 =@D 6BF:A@D ?24:@?2=6D 56 qC2D:=[ r@=@>3:2 J r2?25á] t? 6= 7úE3@=[ =@D ;F825@C6D AF656? A6C56C 6?EC6 ` J a =:EC@D 56 7=F:5@ 2 EC2GéD 56= DF5@C 5FC2?E6 F? A2CE:5@ 56 h_ >:?FE@D¹ – J 56 E@5@D =@D 56A@CE6D 56 6BF:A@ 6DEF5:25@D[ =2 56D9:5C2E24:ó? D:8?:7:42E:G2 D6 92 C6A@CE25@ >áD 4@?D:DE6?E6>6?E6 6? 6= 7úE3@=] tDE2 A6CDA64E:G2 7F?52>6?E2 =2 4:6?4:2 56 9:5C2E24:ó? =í56C 56 =2 42E68@Cí2 56 v2E@C256[ 2JF52?5@ 2 EC25F4:C 52E@D 56 AéC5:52 56 DF5@C 6? 6DEC2E68:2D AC64:D2D 56 ?FEC:4:ó? 6 9:5C2E24:ó? A2C2 6= 56D6>A6ñ@]k^Am
kAm{2 42CE6C2 56 AC@5F4E@D 56 v2E@C256 – BF6 6DEá 4:6?Eí7:42>6?E6 5:D6ñ252 A2C2 C66>A=2K2C =@ BF6 =@D 2E=6E2D A:6C56? 6? DF5@C – 6DEá 5:C64E2>6?E6 :?E68C252 6? 6= 6?EC6?2>:6?E@ J =@D AC@E@4@=@D 56 =@D A2CE:5@D 56 =@D 6BF:A@D ?24:@?2=6D 6? >ú=E:A=6D 4@?E:?6?E6D] t= 6BF:A@ ?24:@?2= 56 qC2D:= C64:6?E6>6?E6 D6 D@>6E:ó 2 ACF632D 56 DF5@C 4@? 6= x?DE:EFE@ 56 r:6?4:2D 56= s6A@CE6 56 v2E@C256 Wv$$xX[ @7C64:6?5@ 2 4252 ;F825@C :?7@C>24:ó? A6CD@?2=:K252 56 9:5C2E24:ó? 32D252 6? DF AéC5:52 56 DF5@C A2C2 2JF52C=6D 2 4@>AC6?56C >6;@C DFD ?646D:5256D 56 56D6>A6ñ@ ú?:42D]k^Am
kAmQv2E@C256 92 6DE25@ 29í A2C2 =@D 7FE3@=:DE2D 5FC2?E6 5é4252D[ >:6?EC2D 92? G6CE:5@ E@5@ DF 6D7F6CK@ 6? 6DE6 >2C2G:==@D@ 56A@CE6[Q 5:;@ |2C< z:C<92>[ s:C64E@C 56 |2C<6E:?8 56 !6AD:r@ q6G6C286D &]$] Q|:6?EC2D 6DE@D 2E=6E2D 56 4=2D6 >F?5:2= D6 AC6A2C2? A2C2 4@>A6E:C[ 6DE2 42>A2ñ2 6D F?2 46=63C24:ó? 56= DF5@C :>A=2423=6 BF6 :?G:6CE6?] $:? 2E2;@D[ DF6CE6 @ ECF4@D :?G@=F4C25@D]Qk^Am
kAmtDE6 6D D@=@ 6= 4@>:6?K@ 56 =2 42>A2ñ2 – BF6 D6 6IE6?56Cá 8=@32=>6?E6 2 EC2GéD 56 C656D D@4:2=6D[ 24E:G24:@?6D 5:8:E2=6D J AC6D6?4:2=6D 6? =@D ACóI:>@D >6D6D[ 56D56 AF3=:4:525 6IE6C:@C 5:DCFAE:G2 92DE2 F?2 4@=23@C24:ó? 8=@32= 56 G6DEF2C:@ 56 65:4:ó? =:>:E252] {@D 27:4:@?25@D AF656? D68F:C =@D 42?2=6D 56 C656D D@4:2=6D 56 v2E@C256 A2C2 @3E6?6C =2D ú=E:>2D ?@E:4:2D 246C42 56 =2 42>A2ñ2]k^Am
kAmkDEC@?8mp46C42 56 v2E@C256k^DEC@?8mk^Am
More from this section
kAmv2E@C256[ F?2 5:G:D:ó? 56 !6AD:r@ W}p$sp"i !t!X[ 92 D:5@ 4@?DECF:52 4@? >áD 56 e` 2ñ@D 56 6DEF5:@ 56 2E=6E2D J =2 4:6?4:2 56= DF5@C] r@?7:252 A@C 2E=6E2D 56 E@5@D =@D ?:G6=6D[ 56D56 42>A@D 4@>F?:E2C:@D 92DE2 =@D 6D46?2C:@D :?E6C?24:@?2=6D >áD AC6DE:8:@D@D[ 6? >áD 56 g_ A2íD6D 6? E@5@ 6= >F?5@[ =2 82>2 56 AC@5F4E@D 56 9:5C2E24:ó? J 56D6>A6ñ@ 7@C>F=25@D 4:6?Eí7:42>6?E6 56 v2E@C256 6DEá 5:D6ñ252 A2C2 C66>A=2K2C =@ BF6 =@D 2E=6E2D A:6C56? J 2=:>6?E2C =@ BF6 ?646D:E2? A2C2 56D6>A6ñ2CD6 2= >áI:>@] !2C2 >áD :?7@C>24:ó?[ G:D:E2 kDA2? DEJ=6lQE6IE\564@C2E:@?i F?56C=:?6Qmk2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6DU2>Aj@lcef`cf_\`U2>Aj9lahc_fhbc_eU2>AjFl9EEATbpTauTauHHH]82E@C256]4@>TauU2>Aj2lHHH]82E@C256]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmHHH]82E@C256]4@>k^2mk^DA2?m]k^Am
kAmkDEC@?8mp46C42 56 !6AD:r@k^DEC@?8mk^Am
kAm{@D AC@5F4E@D 56 !6AD:r@ D@? 5:D7CFE25@D A@C 4@?DF>:5@C6D >áD 56 >:= >:==@?6D 56 G646D 2= 5í2 6? >áD 56 a__ A2íD6D J E6CC:E@C:@D 2=C6565@C 56= >F?5@] !6AD:r@ 86?6Có 42D: Shc >:= >:==@?6D 6? :?8C6D@D ?6E@D 6? a_ad[ :>AF=D25@ A@C F?2 42CE6C2 4@>A=6>6?E2C:2 56 363:52D J 2=:>6?E@D 4@?G6?:6?E6D BF6 :?4=FJ6 {2JVD[ s@C:E@D[ r966E@D[ v2E@C256[ !6AD:\r@=2[ |@F?E2:? s6H[ "F2<6C J $@52$EC62>] {2 42CE6C2 56 AC@5F4E@D 56 !6AD:r@ :?4=FJ6 F?2 2>A=:2 82>2 56 2=:>6?E@D J 363:52D 28C2523=6D[ :?4=FJ6?5@ >F492D >2C42D :4ó?:42D BF6 86?6C2? >áD 56 >:= >:==@?6D 56 5ó=2C6D 4252 F?2 6? G6?E2D >:?@C:DE2D 2?F2=6D 6DE:>252D]k^Am
kAmvF:2?5@ 2 !6AD:r@ 6DEá ?F6DEC2 G:D:ó? 56 D6C 6= {í56C v=@32= 6? q63:52D J p=:>6?E@D r@?G6?:6?E6D v2?2?5@ 4@? A6AZ W!6AD:r@ !@D:E:G@X] A6AZ 6D ?F6DEC2 EC2?D7@C>24:ó? 6DEC2Eé8:42 56 6IEC6>@ 2 6IEC6>@ BF6 4@=@42 =2 D@DE6?:3:=:525 6? 6= 46?EC@ 56 ?F6DEC2 6DEC2E68:2 4@>6C4:2=[ 3FD42?5@ :>AF=D2C 6= 4C64:>:6?E@ J 4@?DECF:C F? 7FEFC@ >áD 7F6CE6 J C6D:=:6?E6 A2C2 !6AD:r@ J =2D 4@>F?:5256D 5@?56 @A6C2>@D] !2C2 >áD :?7@C>24:ó?[ G:D:E2 k2 9C67lQ9EEAi^^HHH]A6AD:4@]4@>Q C6=lQ?@7@==@HQmHHH]A6AD:4@]4@>k^2m[ J Dí8F6?@D 6? ) W%H:EE6CX[ x?DE28C2>[ u2463@@< J {:?<65x? o!6AD:r@]k^Am
kAmkDFAm`k^DFAm q2C?6D zp[ 6E 2=] Wa_`hX] }@C>2E:G6 s2E2 7@C $H62E:?8 #2E6[ $H62E $@5:F> r@?46?EC2E:@?[ 2?5 $H62E $@5:F> {@DD :? pE9=6E6Di p? &A52E6 2?5 p?2=JD:D 3J $A@CE] y@FC?2= @7 $A@CED $4:6?46D] v2E@C256 $A@CED $4:6?46 x?DE:EFE6] k^Am
kAmkDEC@?8mr@?E24E@ik^DEC@?8mk^Am
kAmk2 9C67lQ>2:=E@i>2J2]D2G:?@o@>4]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm>2J2]D2G:?@o@>4]4@>k^2mk^Am
k5:G 4=2DDlQ!#}0x>365565pDD6E#676C6?46Q :5lQs:GpDD6E!=246w@=56Cb`gfQmkAmk2 9C67lQ9EEADi^^>>2]AC?6HDH:C6]4@>^>65:2^ahade_e^a_ae0vq@=E0#vq0(9:E60{@8@]9E>=Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmk^2mk^Amk^5:Gm
kAmu@E@ \ k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6DU2>Aj@lcef`cf_\`U2>Aj9l`cafcggg``U2>AjFl9EEADTbpTauTau>>2]AC?6HDH:C6]4@>Tau>65:2TauahebgfgTauv2E@C2560q$t0w6C@];A8U2>Aj2l9EEADTbpTauTau>>2]AC?6HDH:C6]4@>Tau>65:2TauahebgfgTauv2E@C2560q$t0w6C@];A8Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm9EEADi^^>>2]AC?6HDH:C6]4@>^>65:2^ahebgfg^v2E@C2560q$t0w6C@];A8k^2mk^Am
kAm{@8@ \ k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6DU2>Aj@lcef`cf_\`U2>Aj9labagecc_gbU2>AjFl9EEADTbpTauTau>>2]AC?6HDH:C6]4@>Tau>65:2Tauahade_eTaudhbbbabTaua_ae0vq@=E0#vq0(9:E60{@8@];A8U2>Aj2l9EEADTbpTauTau>>2]AC?6HDH:C6]4@>Tau>65:2Tauahade_eTaudhbbbabTaua_ae0vq@=E0#vq0(9:E60{@8@];A8Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm9EEADi^^>>2]AC?6HDH:C6]4@>^>65:2^ahade_e^dhbbbab^a_ae0vq@=E0#vq0(9:E60{@8@];A8k^2mk^Am
k5:G 4=2DDlQ!#}0x>365565pDD6E#676C6?46Q :5lQs:GpDD6E!=246w@=56C_Qmk^5:Gm
kAmu&t}%t %96 v2E@C256 r@>A2?Jk^Am
kAmk:>8 2=ElQQ DC4lQ9EEADi^^CE]AC?6HDH:C6]4@>^CE]8:7n}6HDxE6>x5l$wc`ehgU2>Aj%C2?D>:DD:@?0x5la_ae_cab``__!#0}t($0w$!#00000$wc`ehgU2>Ajs2E6x5la_ae_cabQ DEJ=6lQ3@C56Ci_AIj H:5E9i`AIj 96:89Ei`AIjQ ^mk^Am

