Partnership Brings Performance-Focused Hair Essentials to Athletes Throughout National Youth Softball League Championship Season and All-Star Weekend
NEW YORK, July 15, 2026 /PRNewswire/ -- Goody® and Wet Brush®, two trusted leaders in hair accessories and hair care tools, are proud to announce a new partnership with Alliance Fastpitch, an athlete-first organization committed to growing the game by creating greater opportunity, visibility, and development for youth softball athletes nationwide.
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