The Minnesota-based startup, now serving more than 200,000 users across North America, rolls out a sweeping update designed to modernize how private land gets discovered, leased, and managed.
BRAINERD, Minn., April 21, 2026 /PRNewswire/ -- HLRBO (Hunting Land Rentals By Owner), the nation's premier online marketplace for hunting leases, today announced its most significant product update since the company's founding in 2015. The release spans more than a dozen major features and represents a leap forward in how the platform connects private landowners with vetted hunters across the U.S. and Canada.
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