• Hyundai Motor showcases Boston Dynamics' Atlas® in historic FIFA World Cup 2026™ deployment, demonstrating real-world robotics capabilities on one of sport's biggest stages
  • First-ever integration of a humanoid robot into FIFA World Cup™ live match environment showcases Hyundai Motor Group and Boston Dynamics' leadership in robotics
  • Multi-channel storytelling highlights the innovation behind Atlas' historic FIFA World Cup appearance

SEOUL, South Korea and EAST RUTHERFORD, N.J., July 6, 2026 /PRNewswire/ -- Hyundai Motor Company today integrated Atlas®, an advanced humanoid robot developed by Boston Dynamics, into FIFA World Cup 2026™ during the Round of 16 match at New York/New Jersey Stadium. As the Official Robotics Partner of the tournament, Hyundai Motor delivered the first-ever robotics-powered halftime activation on football's biggest stage, bringing advanced robotics technology to a live global audience.

Originally published on the BLOX Digital Content Exchange.