-Hyundai Motor presenta la campaña "Next Starts Now" (El futuro empieza ahora) y mostrará su tecnología robótica en la Copa Mundial de la FIFA 2026™
- Hyundai Motor Company lanza la campaña de marketing global "Next Starts Now" (El futuro empieza ahora) basada en su compromiso con la innovación.
- Hyundai lleva la robótica a la Copa Mundial de la FIFA, desplegando Atlas® y Spot® de Boston Dynamics para apoyar las operaciones del torneo y mejorar la experiencia de los aficionados.
- El futbolista estrella Son Heung-min es nombrado embajador de la marca Hyundai y aparece junto a Atlas de Boston Dynamics en un nuevo anuncio publicitario.
- La colaboración se extiende a las comunidades locales mediante campamentos de fútbol juvenil en cuatro ciudades de Estados Unidos.
kAm':D:E6 6= k2 9C67lQ9EEADi^^HHH]9JF?52:]4@>^H@C=5H:56^6?^?6HDC@@>^56E2:=^_______b`_]9E>=Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmwJF?52: |65:2 wF3k^2m A2C2 >áD 4@?E6?:5@k^Am
kAmkDA2? 4=2DDlQ=686?5$A2?r=2DDQm$tÚ{[ r@C62 56= $FC J }&t'p *~#zk^DA2?m[ kDA2? 4=2DDlQ=686?5$A2?r=2DDQm` 56 23C:= 56 a_aek^DA2?m ^!#}6HDH:C6^ \\ wJF?52: |@E@C r@>A2?J 56DE24ó 9@J DF 2D@4:24:ó? 4@? =2 uxup[ ;F?E@ 4@? =2 AC6D6?E24:ó? 56 DF ?F6G2 42>A2ñ2 8=@32=[ Q}6IE $E2CED }@HQ Wt= 7FEFC@ 6>A:6K2 29@C2X[ 6? 6= $2=ó? x?E6C?24:@?2= 56= pFE@>óG:= 56 }F6G2 *@C< a_ae[ 2?E6D 56 =2 r@A2 |F?5:2= 56 =2 uxup a_ae™]k^Am
k5:G :5lQAC?:05GAC?6;A83e47=67EQ 5:ClQ=ECQ DEJ=6lQH:5E9i `__Tj E6IE\2=:8?i =67EjQmk^5:Gm
kAmkDEC@?8ms2?5@ 7@C>2 2= 7FEFC@ 4@? Q}6IE $E2CED }@HQ Wt= 7FEFC@ 6>A:6K2 29@C2Xk^DEC@?8mk^Am
kAmx?DA:C252 6? =2 G:D:ó? Q!C@8C6D@ A2C2 =2 wF>2?:525Q 56 wJF?52: |@E@C[ Q}6IE $E2CED }@HQ Wt= 7FEFC@ 6>A:6K2 29@C2X C67=6;2 6= 4@>AC@>:D@ 56 =2 4@>A2ñí2 4@? 6= 2G2?46 56 =2 :??@G24:ó? 6? >@G:=:525 J C@3óE:42] t? 6= $2=ó? x?E6C?24:@?2= 56= pFE@>óG:= 56 }F6G2 *@C< a_ae[ wJF?52: |@E@C ?@>3Có 2 $@? w6F?8\>:?[ 42A:Eá? 56 =2 D6=644:ó? ?24:@?2= 56 7úE3@= 56 r@C62 56= $FC[ 4@>@ DF 6>32;25@C 8=@32= 56 >2C42 56 42C2 2 =2 r@A2 |F?5:2= 56 =2 uxup a_ae™]k^Am
kAmkDEC@?8mwJF?52: |@E@C 52 =2 3:6?G6?:52 2 $@? w6F?8\>:? 4@>@ 6>32;25@C 8=@32=k^DEC@?8mk^Am
kAmt= :4@?@ 56= 7úE3@= >F?5:2=[ 42A:Eá? 56 =2 D6=644:ó? ?24:@?2= 56 r@C62 56= $FC J 56=2?E6C@ 56= {pur[ $@? w6F?8\>:?[ 6?42C?2 =@D G2=@C6D BF6 567:?6? E2?E@ 2 wJF?52: |@E@C 4@>@ 2= 7úE3@=i 56E6C>:?24:ó?[ EC232;@ 6? 6BF:A@ J 6= A@56C 56 :?DA:C2C] r@>@ >@56=@ 2 D68F:C 2 ?:G6= >F?5:2=[ C6AC6D6?E2Cá =2 42>A2ñ2 Q}6IE $E2CED }@HQ Wt= 7FEFC@ 6>A:6K2 29@C2X 56?EC@ J 7F6C2 56= 42>A@[ 2A2C64:6?5@ ;F?E@ 2 pE=2D 56 q@DE@? sJ?2>:4D[ F? C@3@E 9F>2?@:56 2G2?K25@[ 6? F?@ 56 =@D 5@D ?F6G@D 2?F?4:@D 56 =2 42>A2ñ2 5:DA@?:3=6D 6? =@D 42?2=6D 56 C656D D@4:2=6D 56 wJF?52: |@E@C]k^Am
kAmk6>mQrC6@ 7:C>6>6?E6 BF6 6= 7FEFC@ A6CE6?646 2 BF:6?6D =@ A6CD:8F6?[ J 6D2 >6?E2=:525 >6 :>AF=D2 2 EC232;2C >áD 5FC@ 4252 5í2 J 2 6DE2C AC6A2C25@ A2C2 =@ BF6 G6?82] r@>A2CE@ 4@? wJF?52: |@E@C =2 4@?G:44:ó? 56 BF6 Qt= 7FEFC@ 6>A:6K2 29@C2Q[ J ;F?E@D[ 6DE2>@D 4@?EC:3FJ6?5@ 2 :>AF=D2C 6= 7FEFC@Q]k^6>mk^Am
kAmkDEC@?8m— $@? w6F?8\>:?[ 42A:Eá? 56 =2 D6=644:ó? ?24:@?2= 56 r@C62 56= $FC J 6>32;25@C 8=@32= 56 wJF?52: |@E@C r@>A2?J]k^DEC@?8mk^Am
kAmk6>mQp= 4@?E:?F2C ?F6DEC2 2=:2?K2 56 af 2ñ@D 4@? =2 uxup[ wJF?52: |@E@C D6 4@>AC@>6E6 2 @7C646C DF 4@=23@C24:ó? >áD 2>3:4:@D2 92DE2 =2 76492 6? =2 r@A2 |F?5:2= >áD 8C2?56 56 =2 9:DE@C:2[ 6? a_ae] tDE2>@D 4C62?5@ ?F6G2D J D:8?:7:42E:G2D >2?6C2D A2C2 BF6 =@D 27:4:@?25@D 5:D7CFE6? 56= ;F68@[ >65:2?E6 =2 :?EC@5F44:ó? 56 E64?@=@8í2D :??@G25@C2D 6 :?E6C244:@?6D :?>6CD:G2D BF6 D6Cá? >6>@C23=6D 6 :>A24E2?E6D] tDE6 2ñ@[ 2>A=:2>@D ?F6DEC2 AC6D6?4:2 6? 6= 6D46?2C:@ >F?5:2= 2= :?4@CA@C2C C@3óE:42 2G2?K252[ :?4=FJ6?5@ pE=2D J $A@E[ 6? 4@=23@C24:ó? 4@? q@DE@? sJ?2>:4D] %2>3:é? ?@D 6?EFD:2D>2 2D@4:2C?@D 4@? $@? w6F?8\>:?[ F? :4@?@ >F?5:2= 4FJ2 :?DA:C25@C2 EC2J64E@C:2 C67=6;2 ?F6DEC2 G:D:ó? 56 4@?64E2C 4@>F?:5256D 2 EC2GéD 56= 7úE3@= J >áD 2==áQ]k^6>mk^Am
kAmk6>m—k^6>m kDEC@?8my@Dé |Fñ@K[ AC6D:56?E6 J 4@?D6;6C@ 56=6825@ 56 wJF?52: |@E@C r@>A2?J]k^DEC@?8mk^Am
kAmk6>mQV}6IE $E2CED }@HVk^6>m k6>mWt= 7FEFC@ 6>A:6K2 29@C2Xk^6>m k6>m6D =2 42>A2ñ2 8=@32= 56 wJF?52: A2C2 =2 r@A2 |F?5:2= 56 =2 uxup a_ae[ BF6 52 G:52 2 ?F6DEC2 G:D:ó? 56 V!C@8C6D@ A2C2 =2 wF>2?:525V] t? =F82C 56 6DA6C2C 2 BF6 6= 7FEFC@ D6 56D2CC@==6 A@C Dí D@=@[ =@ 246C42>@D 5:C64E2>6?E6 2 =@D 27:4:@?25@D] r@? 4252 A2CE:5@[ G6>@D =@ BF6 G:6?6i ?F6G@D E2=6?E@D[ 6?6C8í2 C6?@G252 J ?F6G2D A@D:3:=:5256D[ =@ BF6 C67=6;2 ?F6DEC@ 4@>AC@>:D@ 4@? 6= AC@8C6D@ J 6= =:56C2K8@ 56= 42>3:@Q] k^6>mk^Am
kAmkDEC@?8m— $F?8H@? y66[ G:46AC6D:56?E6 6;64FE:G@ J 5:C64E@C v=@32= 56 |2C<6E:?8 56 wJF?52: |@E@C r@>A2?J]k^DEC@?8mk^Am
kAmkDEC@?8mx>AF=D2?5@ =2 :??@G24:ó?i wJF?52: |@E@C 6? =2 r@A2 |F?5:2= 56 =2 uxup a_ae™k^DEC@?8mk^Am
kAmr@>@ D@4:@ @7:4:2= 56 =2 uxup 5FC2?E6 af 2ñ@D[ wJF?52: |@E@C 92 2A@J25@ 6= E@C?6@ AC@A@C4:@?2?5@ G69í4F=@D A2C2 6= EC2?DA@CE6 56 6BF:A@D[ @7:4:2=6D J >65:@D 56 4@>F?:424:ó? 6?EC6 =2D D656D] !2C2 =2 r@A2 |F?5:2= 56 =2 uxup a_ae™[ wJF?52: |@E@C[ 6? 4@=23@C24:ó? 4@? q@DE@? sJ?2>:4D[ 2>A=í2 6DE6 A2A6= 2= :?4@CA@C2C =2 C@3óE:42 2 =2 r@A2 |F?5:2=[ 56DA=682?5@ pE=2D J $A@E 6? D656D 56D:8?252D A2C2 >6;@C2C =2D @A6C24:@?6D 56 =@D A2CE:5@D[ =2 :?E6C244:ó? 4@? =@D 27:4:@?25@D[ =2 D68FC:525 J =2 67:4:6?4:2 5FC2?E6 E@5@ 6= E@C?6@]k^Am
kAmwJF?52: |@E@C 56DA=682Cá DF 7=@E2 56 >@G:=:525 >áD 8C2?56 J 2G2?K252 92DE2 =2 76492[ BF6 EC232;2Cá ;F?E@ 4@? 6DE@D C@3@ED A2C2 82C2?E:K2C @A6C24:@?6D 7=F:52D 6? =2D D656D 56= E@C?6@]k^Am
More from this section
kAmkDEC@?8mx?DA:C2?5@ 2 =2 ACóI:>2 86?6C24:ó? 2 EC2GéD 56= 7úE3@=k^DEC@?8mk^Am
kAmt= 4@>AC@>:D@ 56 wJF?52: |@E@C 4@? 6= 2A@J@ 2 =2 ACóI:>2 86?6C24:ó? 56= 7úE3@= G2 >áD 2==á 56 =2 E64?@=@8í2 J D6 6IE:6?56 2 =@D ;óG6?6D 2E=6E2D J =2D 4@>F?:5256D BF6 52? 7@C>2 2= 7FEFC@ 56 6DE6 56A@CE6] p A2CE:C 56 23C:=[ wJF?52: |@E@C @C82?:K2Cá 42>A2>6?E@D 56 7úE3@= ;FG6?:= 6? E@5@ tDE25@D &?:5@D[ =:56C25@D A@C =2D =6J6?52D 56= 7úE3@= |:2 w2>> J %:> w@H2C5]k^Am
kAm{@D 42>A2>6?E@D D6 ==6G2Cá? 2 423@ 6? 4F2EC@ 4:F5256D D656 56 =2 r@A2 |F?5:2= 56 =2 uxup a_ae™i pE=2?E2[ |:2>:[ }F6G2 y6CD6J J {@D Á?86=6D[ A2C2 ?:ñ@D 56 e 2 `a 2ñ@D[ 4@?64E2?5@ 5:C64E2>6?E6 =2 2=:2?K2 56 wJF?52: |@E@C 4@? =2D 4@>F?:5256D =@42=6D]k^Am
kAmwJF?52: |@E@C[ 6? 4@=23@C24:ó? 4@? =2 uxup[ E2>3:é? =2?Kó 6= 4@?4FCD@ >F?5:2= 56 5:3F;@ :?72?E:= Qq6 %96C6 (:E9 wJF?52:Q[ :?G:E2?5@ 2 ?:ñ@D 56 d 2 `a 2ñ@D 56 E@5@ 6= >F?5@ 2 6?G:2C DFD @3C2D 56 2CE6 6? 2A@J@ 56 DFD D6=644:@?6D ?24:@?2=6D 72G@C:E2D] p EC2GéD 56 6DE6 AC@8C2>2[ wJF?52: |@E@C 46=63C2 2 =@D ;óG6?6D 27:4:@?25@D 4@>@ A2CE:4:A2?E6D 24E:G@D 6? 6= 7FEFC@ 56= 7úE3@=] {@D 5:D6ñ@D D6=644:@?25@D D6 6I9:3:Cá? 6? =@D 2FE@3FD6D @7:4:2=6D 56 =@D 6BF:A@D 5FC2?E6 =2 r@A2 |F?5:2= 56 =2 uxup a_ae™] !2C2 @3E6?6C >áD :?7@C>24:ó?[ G:D:E6 k2 9C67lQ9EEADi^^HHH]9JF?52:]4@>^H@C=5H:56^6?^3C2?5\;@FC?2=^=:76DEJ=6^7:72\<:5D\5C2H:?8\4@?E6DEQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmwJF?52:VD qC2?5 y@FC?2=k^2m]k^Am
kAm!2C2 G6C 6= 2?F?4:@ 56 =2 42>A2ñ2 Q}6IE $E2CED }@HQ Wt= 7FEFC@ 6>A:6K2 29@C2X AC@E28@?:K25@ A@C pE=2D J $@? w6F?8\>:?[ G:D:E6 6= 42?2= @7:4:2= 56 *@F%F36 56 wJF?52: |@E@C 6? k2 9C67lQ9EEAi^^HHH]J@FEF36]4@>^wJF?52:(@C=5H:56Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmHHH]J@FEF36]4@>^wJF?52:(@C=5H:56k^2m]k^Am
kAmkDEC@?8mp46C42 56 wJF?52: |@E@C r@>A2?Jk^DEC@?8m k^Am
kAmuF?5252 6? `hef[ wJF?52: |@E@C r@>A2?J 6DEá AC6D6?E6 6? >áD 56 a__ A2íD6D 4@? >áD 56 `a_]___ 6>A=625@D 565:425@D 2 23@C52C =@D 56D27í@D 56 =2 >@G:=:525 6? E@5@ 6= >F?5@] r@? =2 G:D:ó? 56 >2C42 V!C@8C6D@ A2C2 =2 wF>2?:525V[ wJF?52: |@E@C 246=6C2 DF EC2?D7@C>24:ó? 6? F? AC@G665@C 56 D@=F4:@?6D 56 >@G:=:525 :?E6=:86?E6] {2 4@>A2ñí2 :?G:6CE6 6? E64?@=@8í2D 2G2?K252D 4@>@ =2 C@3óE:42 J =2 >@G:=:525 2éC62 2G2?K252 Wpp|X A2C2 @7C646C D@=F4:@?6D 56 >@G:=:525 C6G@=F4:@?2C:2D[ 2= E:6>A@ BF6 :>AF=D2 =2 :??@G24:ó? 23:6CE2 A2C2 :?EC@5F4:C D6CG:4:@D 56 >@G:=:525 56= 7FEFC@] t? 3FD42 56 F? 7FEFC@ D@DE6?:3=6 A2C2 6= >F?5@[ wJF?52: 4@?E:?F2Cá DFD 6D7F6CK@D A2C2 :?EC@5F4:C G69í4F=@D 56 46C@ 6>:D:@?6D 4@? E64?@=@8í2D =í56C6D 6? =2 :?5FDEC:2 56 A:=2D 56 4@>3FDE:3=6 56 9:5Có86?@ J G69í4F=@D 6=é4EC:4@D]k^Am
kAm!F656 6?4@?EC2C >áD :?7@C>24:ó? D@3C6 wJF?52: |@E@C J DFD AC@5F4E@D 6?ik^Am
kAmk2 9C67lQ9EEADi^^FC=5676?D6]4@>^Gb^009EEADi^HHH]9JF?52:]4@>^H@C=5H:56^6?^00jPP}heyC?xBgx7~dHP:8q#`\&~#pg(\J?!hs7tyzw`(yJ?bCb2\<?)%B79{KG?)5KJ288a&%%y|(`'~e'=|w<!rhu7=A}(SQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm9EEADi^^HHH]9JF?52:]4@>^H@C=5H:56^6?^k^2m @ k2 9C67lQ9EEADi^^FC=5676?D6]4@>^Gb^009EEADi^HHH]9JF?52:]4@>^H@C=5H:56^6?^4@>A2?J^?6HDC@@>]C6=62D6]2==]=2E6DE00jPP}heyC?xBgx7~dHP:8q#`\&~#pg(\J?!hs7tyzw`(yJ?bCb2\<?)%B79{KG?)5KJ288a&%%y|(`'~e'=|w<!r_u')p\vSQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm}6HDC@@>i |65:2 wF3 3J wJF?52:k^2m k^Am
kAm$:82 6= 42?2= 56 wJF?52: v=@32= }6HDC@@> x?DE28C2> k2 9C67lQ9EEADi^^HHH]:?DE28C2>]4@>^9JF?52:>65:209F3^Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmo9JF?52:0>65:29F3k^2m k^Am
kAmkDEC@?8mp46C42 56 q@DE@? sJ?2>:4Dk^DEC@?8m k^Am
kAmq@DE@? sJ?2>:4D 6D =í56C >F?5:2= 6? 6= 56D2CC@==@ 6 :>A=6>6?E24:ó? 56 C@3@ED 56 2=E2 >@G:=:525 42A246D 56 27C@?E2C =@D 56D27í@D :?5FDEC:2=6D J 56 D68FC:525 >áD 6I:86?E6D] }F6DEC@D C@3@ED 6DEá? 6BF:A25@D 4@? >@G:=:525[ 56DEC6K2 6 :?E6=:86?4:2 2G2?K252D[ =@ BF6 A6C>:E6 =2 2FE@>2E:K24:ó? 6? 6DA24:@D ?@ 6DECF4EFC25@D[ 56 5:7í4:= 2446D@ 6 :?D68FC@D[ 56D56 A=2?E2D 56 723C:424:ó?[ 46?EC2=6D 6=é4EC:42D J @3C2D 56 4@?DECF44:ó?[ 92DE2 2=>246?6D J 46?EC@D 56 5:DEC:3F4:ó?] r@?E2>@D 4@? EC6D C@3@ED 6? ?F6DEC@ 42Eá=@8@i $A@E®[ F? 4F25CúA65@ BF6 C62=:K2 :?DA644:@?6D :?5FDEC:2=6D A2C2 =2 86DE:ó? 56 24E:G@D 6>AC6D2C:2=6D J AC@E686 2 =2D A6CD@?2D >65:2?E6 2A=:424:@?6D 56 D68FC:525 Aú3=:42j $EC6E49®[ F? C@3@E A2C2 6= EC2?DA@CE6 56 42;2D BF6 24EF2=>6?E6 D6 6DEá :>A=6>6?E2?5@ 4@? 4=:6?E6D 56 =@8íDE:42 J 4@>6C4:@ >:?@C:DE2j J pE=2D®[ ?F6DEC2 A=2E27@C>2 9F>2?@:56 6=é4EC:42 24EF2=>6?E6 6? 56D2CC@==@] !2C2 @3E6?6C >áD :?7@C>24:ó? D@3C6 ?F6DEC2 6>AC6D2 J ?F6DEC2D E64?@=@8í2D[ G:D:E6 k2 9C67lQ9EEADi^^HHH]3@DE@?5J?2>:4D]4@>^Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmHHH]3@DE@?5J?2>:4D]4@>k^2m]k^Am
k5:G :5lQAC?:05GAC?6;A8`a44=67EQ 5:ClQ=ECQ DEJ=6lQH:5E9i `__Tj E6IE\2=:8?i =67EjQmk^5:Gm
kAmu@E@ \ k2 9C67lQ9EEADi^^>>2]AC?6HDH:C6]4@>^>65:2^ahcf`he^wJF?52:0|@E@C0&?G6:=D0}6IE0$E2CED0}@H0r2>A2:8?00$6E0E@0$9@H42D60#@3@E:4D02E0uxup0(@C=50rFA0a_ae];A8Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm9EEADi^^>>2]AC?6HDH:C6]4@>^>65:2^ahcf`he^wJF?52:0|@E@C0&?G6:=D0}6IE0$E2CED0}@H0r2>A2:8?00$6E0E@0$9@H42D60#@3@E:4D02E0uxup0(@C=50rFA0a_ae];A8k^2mk^Am
kAm{@8@ \ k2 9C67lQ9EEADi^^>>2]AC?6HDH:C6]4@>^>65:2^ahcf`hd^wJF?52:0|@E@C0r@>A2?J000uxup0(@C=50rFA0a_ae00{@8@];A8Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm9EEADi^^>>2]AC?6HDH:C6]4@>^>65:2^ahcf`hd^wJF?52:0|@E@C0r@>A2?J000uxup0(@C=50rFA0a_ae00{@8@];A8k^2mk^Am
kA :5lQ!&#{Qmk:>8 E:E=6lQr:D:@?Q H:5E9lQ`aQ 96:89ElQ`aQ 2=ElQr:D:@?Q DC4lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^:>8^72G:4@?]A?8nD?l$tabhecU2>AjD5la_ae\_c\_`Q ^m ':6H @C:8:?2= 4@?E6?Eik2 :5lQ!#}&#{Q C6=lQ?@7@==@HQ 9C67lQ9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^9JF?52:\>@E@C\AC6D6?E2\=2\42>A2?2\?6IE\DE2CED\?@H\6=\7FEFC@\6>A:6K2\29@C2\b_afb`cb`]9E>=Q E2C86ElQ03=2?<Qm9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^9JF?52:\>@E@C\AC6D6?E2\=2\42>A2?2\?6IE\DE2CED\?@H\6=\7FEFC@\6>A:6K2\29@C2\b_afb`cb`]9E>=k^2mk^Am
kAmk:>8 2=ElQQ DC4lQ9EEADi^^CE]AC?6HDH:C6]4@>^CE]8:7n}6HDxE6>x5l$tabhecU2>Aj%C2?D>:DD:@?0x5la_ae_c_``__d!#0}t($0t&#~0}s00$tabhecU2>Ajs2E6x5la_ae_c_`Q DEJ=6lQ3@C56Ci_AIj H:5E9i`AIj 96:89Ei`AIjQ ^mk^Am

