LOS ANGELES, April 21, 2026 /PRNewswire/ -- InterMedia Advertising® has launched a strategic media integration for CarShield, naming Stephen A. Smith as the brand's first "Designated Reporter," a role designed to deliver direct, no-nonsense guidance on vehicle protection while redefining modern endorsements. Moving beyond traditional partnerships, the campaign leverages Smith's "Straight Shooter" voice as a measurable performance driver, rooted in the belief that consumer trust can be planned, measured, and optimized like any other media variable. By aligning his unapologetic authenticity with CarShield's consumer-first mission, the initiative brings accountability to the forefront, a standard today's audiences demand.Â
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