Limited-edition Jameson x KidSuper capsule collection and MLS team bottles add style and smoothness to fans' matchday rituals

NEW YORK, May 6, 2026 /PRNewswire/ -- Jameson, the world's no. 1 Irish whiskey1 and the Official Whiskey of Major League Soccer (MLS), today launched "It's What You Bring," the brand's new platform that celebrates soccer fandom in all forms. Throughout the MLS season, and in advance of this summer's global soccer tournament, "It's What You Bring" will come to life through music, fashion, and communityĀ activations that honor how fans express themselves through the sport. From stadiums erupting with roars and matchday rituals to neighborhoods where pick-up games unfold and watch parties stretch into the night, Jameson champions soccer culture and all the ways it lives beyond the 90 minutes on the pitch.

Originally published on the BLOX Digital Content Exchange.