As an Official Sponsor of FIFA World Cup 26™, Lay's® invites fans to experience the tournament through potato chips inspired by iconic global culinary flavors
PLANO, Texas, April 21, 2026 /PRNewswire/ -- With the FIFA World Cup 26™ returning to North America for the first time in decades, Lay's® — the #1 potato chip brand in the world¹ and America's favorite potato chip² — is using soccer's biggest cultural moment to bring fans together through experiences rooted in global cuisine.
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