NEW YORK, May 11, 2026 /PRNewswire/ -- H&M announces a collaboration with LOTTO - the heritage Italian sportswear brand founded in Montebelluna, Italy in 1973. Arriving at a moment when the cultural pull of sports continues to shape fashion, the menswear collection draws on LOTTO's archives, reinterpreting them through a contemporary lens: graphic, bold, and suited for the streets as much as the stands.
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