Featuring Flavor Flav, Lenny S, Mark Iacono, Ashley Nicole Moss and more, the Anthony Mandler directed film captures a defining moment where sport, music and culture convergeÂ
NEW YORK, May 7, 2026 /PRNewswire/ --Â Iconic Italian sports and lifestyle brand LOTTO today announced the launch of its 2026 global brand campaign, 'Legends Begin with LOTTO,' debuting with a 90 second film directed by Anthony Mandler. Launching ahead of football's biggest global stage this summer, the campaign brings together a cross generational cast of athletes, tastemakers and cultural voices to spotlight how the beautiful game continues to shape and connect cultures worldwide.
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