"Yam Jam by Kelsey Plum" Private Selection, inspired by her Perfectly Unreasonable spirit, will benefit The Los Angeles Fire Department Foundation
LORETTO, Ky., April 29, 2026 /PRNewswire/ -- Maker's Mark®, the iconic Kentucky bourbon, today announced a collaboration with Olympic gold medalist, WNBA All-Star and Los Angeles Sparks guard Kelsey Plum. Together, Plum and Maker's Mark have created a custom Private Selection bourbon inspired by Plum's relentless pursuit of excellence and unapologetically bold approach to her craft. Launching just ahead of the 2026 WNBA season, Yam Jam by Kelsey Plum will be available beginning May 7 at select retailers in Los Angeles.
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