SBC Summit 2026 to Host Landmark Leadership Keynote Featuring Sports Business Titans Michael Jordan, Carsten Koerl, and Jason Robins
LISBON, Portugal, July 6, 2026 /CNW/ -- SBC Summit 2026 will host one of the most high-profile keynote sessions ever staged in Europe by bringing together three of the most influential figures in global sports business: Basketball icon, investor, and philanthropist Michael Jordan, Sportradar founder and CEO Carsten Koerl, and DraftKings co-founder, CEO, and chairman of the board Jason Robins, hosted by former Sky Sports News presenter, broadcaster, and journalist, Kirsty Gallacher.
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