Promotional poster for the "Man‑Machine Battle: Who Is the World‑Cup Prophet" campaign co‑produced by Migu and Lenovo. It features multiple people wearing blue jerseys interacting in front of a virtual football pitch against a futuristic nighttime city backdrop. The 2026 FIFA World Cup logo together with AI‑themed elements stand out prominently at the center.
Promotional poster for the "Man‑Machine Battle: Who Is the World‑Cup Prophet" campaign co‑produced by Migu and Lenovo. It features multiple people wearing blue jerseys interacting in front of a virtual football pitch against a futuristic nighttime city backdrop. The 2026 FIFA World Cup logo together with AI‑themed elements stand out prominently at the center.
BEIJING and SHANGHAI, July 9, 2026 /PRNewswire/ -- The 2026Â FIFA World Cup isn't only being decided on the pitch. It's also becoming a testing ground for artificial intelligence, as 12 of China's leading AI models compete against one another in the "Human vs. AI World Cup Challenge," a nationwide prediction campaign launched by broadcaster Migu and FIFA's official technology partner Lenovo that has attracted tens of millions of participants. Migu, the official rights-holding broadcaster for the tournament, teamed up with Lenovo to create a common platform for competition among China's leading large language models. The lineup includes DeepSeek, Kimi, ERNIE Bot, Qwen, and China Mobile's Jiutian. Before the group stage, the models predicted which 32 teams would advance. Once the tournament got underway, the competition shifted to forecasting individual match winners and exact scores.
