Led By Five All-Female Voices, From Diggins to Celebrity Yoga Guru Kristin McGee, the Campaign Empowers Women to Stick With Consistent, Trusted Habits That Help Them Be Their Best.
BLOOMINGDALE, Ill., June 1, 2026 /PRNewswire/ -- NOW® has been empowering the healthy living community for nearly 60 years and today launches its new campaign "Start Now," led by 4x Olympic Medalist Jessie Diggins as she steps into her next chapter as an ultramarathon runner and speaker after an accomplished 14-year career in American cross-country skiing. Offering an unfiltered look at the new challenges and daily discipline behind real change and reaching new goals, Diggins is joined by a collective of all-female voices in health and wellness, including Celebrity Yoga, Pilates, + Meditation Expert Kristin McGee, NY Times Bestselling Author and Running Expert Elyse Kopecky, Founder of NourishMoveLove Fitness Platform Lindsey Bomgren and Registered Dietitian Nutritionist DJ Blatner. Together, they offer an inside look at their daily routines to empower individuals to start where they are, embrace consistency, and create lasting habits that drive meaningful progress at nowfoods.com/startnow.
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