Operators using Optimove can soon include Odditt's contextualized bets and parlays directly in player messages
LAS VEGAS, July 28, 2026 /PRNewswire/ -- Odditt, the content engine for sports betting, has partnered with Optimove, the #1 Player Engagement Solution used by the world's leading iGaming operators and sportsbooks, to power personalized betting content. Operators using Optimove will soon be able to embed Odditt's story-driven, contextualized bets and parlays within player messages, at scale, improving discovery, engagement, and reactivation rates.
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