Pepsi teams up with Knicks legend John Starks to introduce limited-edition championship can and ticket sweepstakes that gives Knicks fans a chance to see the team inside The Garden, as new fan billboards hit NYC streets.
- Pepsi is celebrating the New York Knicks' historic championship and the fans who fueled the run with "Champions Deserve Pepsi," a new campaign launching ahead of the 2026–27 season.
- Beginning October 5, limited-edition 16 oz PEPSI® x Knicks Championship cans, along with limited-edition 20 oz PEPSI® and PEPSI® Zero Sugar x Knicks bottles, will be available at participating retailers across the Tri-State region, with fans having the chance to win Knicks tickets.
- Knicks legend John Starks surprised select fans with an early look at the commemorative cans, with new billboards featuring real fan imagery from the playoffs set to hit NYC streets around season tip-off at The Garden.
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