Atlanta-based sports entertainment leader announces first NBA franchise partnership with hometown team
ATLANTA, June 29, 2026 /PRNewswire/ --Â PrizePicks, the leading sports entertainment operator in North America, today announced a new partnership with the Atlanta Hawks of the National Basketball Association (NBA) and State Farm Arena. As part of the agreement, the Atlanta-based company will serve as a Proud Partner, receiving broad brand integration across broadcasts, in-arena signage, digital platforms and a dedicated PrizePicks Party Deck inside State Farm Arena.
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