BMW M Named Official Premium Automotive Partner of Street League Skateboarding
MUNICH and LAS VEGAS, April 2, 2026 /PRNewswire/ -- Street League Skateboarding (SLS), the world's premier street skateboarding league, and BMW M, the high-performance car manufacturer, today announced their new multi-year global partnership. The collaboration brings together two global cultural pioneers on four wheels, with elite skateboarding and high-performance automotive coming together under the shared vision of, "Owning the Streets."
k5:G 4=2DDlQ!#}0x>365565pDD6E#676C6?46Q :5lQs:GpDD6E!=246w@=56C`QmkAmk2 9C67lQ9EEADi^^>>2]AC?6HDH:C6]4@>^>65:2^ahch`__^$EC66E0{628F60$<2E63@2C5:?80${$02?50q|(0|]9E>=Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmk^2mk^Amk^5:Gm
kAm%96 A2CE?6CD9:A @77:4:2==J =2F?496D E9:D H66<6?5 H:E9 E96 ${$ r92>A:@?D9:A %@FC 6G6?E :? s@H?E@H? {@D p?86=6D[ 2 4:EJ C6?@H?65 7@C :ED DEC66E 4F=EFC6[ 2CE[ A6C7@C>2?46 2?5 DEJ=6]k^Am
kAmpD A2CE @7 E96 H:56\C2?8:?8 A2CE?6CD9:A[ q|( | 2:>D E@ 56=:G6C E2?8:3=6 G2=F6 E@ E96 D<2E63@2C5:?8 4@>>F?:EJ 3J A@D:E:@?:?8 :ED6=7 ?@E @?=J 2D 2 DA@?D@C[ 3FE 2D 2 DEC2E68:4 A2CE?6C \ 5C:G:?8 4F=EFC2==J C6=6G2?E :?:E:2E:G6D E92E 9:89=:89E E96 A2C2==6=D 36EH66? D<2E63@2C5:?8 2?5 C24:?8]k^Am
kAmq6D:56 =@8@ AC6D6?46[ 42C :?E68C2E:@?D[ 2E9=6E6 D9FEE=6D 2?5 :?:E:2E:G6D =:<6 Qq6DE $62ED :? E96 w@FD6Q[ @?6 @7 E96 >2:? 762EFC6 6=6>6?ED @7 E96 A2CE?6CD9:A :D E96 :?EC@5F4E:@? @7 E96 q|( | |@DE '2=F23=6 !6C7@C>2?46 Wq|( | |'!X pH2C5[ 2 ?6H D62D@?\=@?8 2H2C5 C64@8?:K:?8 E96 DA64E24F=2C >@>6?ED :? ${$ 6G6?ED 24C@DD E96 r92>A:@?D9:A %@FC] %9:D q|( | |'! 2H2C5 H:== 9:89=:89E ?@E ;FDE E96 H:??:?8 >@>6?E @7 6249 6G6?E[ 3FE E96 :?5:G:5F2= A6C7@C>2?46D E92E D92A6 E96 D62D@? DF49 2D 2 4=FE49 3FKK6C\362E6C EC:4<[ 2 4@>6324< >@>6?E[ E96 9:896DE D4@C:?8 EC:4< @7 E96 6G6?E @C 2 ?6G6C\366?\5@?6 W}qsX EC:4<] %96 DE2<6D H:== 36 9:89[ H:E9 @?6 >2=6 2?5 @?6 76>2=6 D<2E6C E@ 36 2H2C565 6249 D62D@?] %96 H:??6CD H:== 36 56E6C>:?65 E9C@F89 2 4@>3:?2E:@? @7 2? :?5FDECJ ;F58:?8 A2?6= 2?5 72? G@E:?8]k^Am
kAmQ~FC A2CE?6CD9:A H:E9 q|( | 9:89=:89ED ${$V 8=@32= A@D:E:@? 2D E96 AC6>:F> A=2E7@C> :? E96 D<2E63@2C5:?8 :?5FDECJ] %@ 92G6 2 3C2?5 2D :4@?:4 2D q|( | C64@8?:K6 E96 DJ?6C8J @7 A6C7@C>2?46[ 4F=EFC6[ 2CE 2?5 4C62E:G:EJ :D E6DE2>6?E E@ E96 DE2EFD @7 E96 ${$ 3C2?5 8=@32==J[Q D2:5 qC6EE r=2C<6[ r9:67 #6G6?F6 ~77:46C 2E ${$V A2C6?E 4@>A2?J[ %9C:== $A@CED]k^Am
kAmr=2C<6 4@?E:?F65[ Q(6VC6 6I4:E65 E@ ?@E @?=J 92G6 q|( | :?G@=G65 :? @FC ${$ r92>A:@?D9:A %@FC 6G6?ED[ 3FE 2=D@ FD6 @FC :?5FDECJ\=625:?8 4@?E6?E A=2E7@C> 2?5 8=@32= 2F5:6?46 E@ E6== E96 DE@C:6D @7 E96 4F=EFC6 E92E :D D<2E63@2C5:?8 \ 36 E92E E96 E2=6?E[ E96 D<2E6 DA@ED[ E96 ;@FC?6J[ E96 6BF:A>6?E @C E96 4C62E:G6 >:?5D6E]Qk^Am
kAm%96 A2CE?6CD9:A 36EH66? ${$ 2?5 q|( | 56=:36C2E6=J 8@6D 36J@?5 EC25:E:@?2= DA@?D@CD9:A] pE :ED 4@C6 :D E96 ;@:?E 56G6=@A>6?E @7 2FE96?E:4[ 4F=EFC2==J C6=6G2?E 4@?E6?E – 42CC:65 3J :?E6C?2E:@?2= ${$ 2E9=6E6D 2D 4C65:3=6 2>32DD25@CD @7 2 D92C65 A6C7@C>2?46 >:?5D6E]k^Am
kAmQq|( | D92C6D D:>:=2C G2=F6D H:E9 E96 D<2E63@2C5:?8 4F=EFC6 2?5 4@>>F?:EJ[ H9:49 >2<6D E9:D 4@==23@C2E:@? 2 ?2EFC2= 49@:46 7@C FD[Q D2JD $J=G:2Â }6F32F6C[ ':46 !C6D:56?E rFDE@>6C[ qC2?5 U2>Aj $2=6D 2E q|( |]k^Am
kAm}6F32F6C 4@?E:?F65[ Qx? 3@E9 >@E@CDA@CE 2?5 D<2E63@2C5:?8[ A6C7@C>2?46 :D ?@E 4=2:>65[ 3FE 62C?65 – E9C@F89 C6A6E:E:@?[ E9C@F89 72:=FC6[ 2?5 E9C@F89 E96 56E6C>:?2E:@? E@ <66A ECJ:?8] $EC66E {628F6 $<2E63@2C5:?8 6>3@5:6D E9:D >:?5D6E :? 2? 2FE96?E:4 H2J] %9:D :D 6I24E=J H96C6 A6C7@C>2?46 364@>6D 4F=EFC6]Qk^Am
kAmq6J@?5 E96 r92>A:@?D9:A %@FC[ E96 A2CE?6CD9:A H:== 2=D@ 762EFC6 @C:8:?2= 4@?E6?E E92E D9@H42D6D D<2E63@2C5:?8 4F=EFC6 2?5 E96 492C24E6CD E92E 5C:G6 E96 =:76DEJ=6 3@E9 :? 4@>A6E:E:@? 2?5 @? E96 DEC66ED] ${$ 2?5 q|( | H:== C@== @FE D6G6C2= 4@?E6?E 7@C>2ED[ 7@C 6I2>A=6 E96 2==\?6H D6C:6D Q$<2E6CD :? r2CD $4@FE:?8 $A@ED[Q H9:49 H:== 7@==@H D<2E6CD 6IA=@C:?8 4:E:6D[ =@42= DA@ED 2?5 D<2E6 4F=EFC6 2C@F?5 E96 H@C=5 :? q|( | G69:4=6D]k^Am
kAm%96 A2CE?6CD9:A H:== 2=D@ :?4=F56 2 ?F>36C @7 D9@CE 7@C> 2?5 D@4:2=\7@4FD65 4@?E6?E A:646D[ 9:89=:89E:?8 E96 4@??64E:@? @7 E96 DA@CE @7 D<2E63@2C5:?8 E@ E96 DEC66ED]k^Am
kAm%9:D 4@==23@C2E:@? C67=64ED ${$VD 4@?E:?F65 8C@HE9 2?5 4@>>:E>6?E E@ A2CE?6C:?8 H:E9 AC6>:F> 3C2?5D =:<6 q|( | E@ 6=6G2E6 D<2E63@2C5:?8VD 4F=EFC2= :>A24E[ H9:=6 8:G:?8 q|( | 2 F?:BF6 A=2E7@C> E@ 6?8286 ?6H 2F5:6?46D 2D 3@E9 3C2?5D 4@>6 E@86E96C E@ @H? E96 DEC66ED H@C=5H:56]k^Am
kAmq|( | I ${$ C6AC6D6?ED 2 A2CE?6CD9:A E92E 5@6D ?@E C624E E@ EC6?5D[ 3FE :D 3F:=E @? D92C65 4@?G:4E:@?D] (96C6 A6C7@C>2?46 5@6D ?@E 6?5 – 3FE 368:?D]k^Am
kAmkDEC@?8m|65:2 2DD6ED 42? 36 7@F?5k^DEC@?8m k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcedeb`e\`U2>Aj9lafb_`beg_bU2>AjFl9EEADTbpTauTauHHH]5C@A3@I]4@>TauD4=Tau7@Tau>J:>f__@>Af42eAHI8f=?Taup~~|8D?pCK6J*dC`rpyp4@*TbuC=<6JTbsB253h@<@:f22`Hh62D?_38e2HTaeDETbsC`<J<bC6Tae5=Tbs_U2>Aj2lwt#t]Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmkDEC@?8mwt#t]k^DEC@?8mk^2mk^Am
kAmkDEC@?8mp??@F?46>6?E G:56@ 2DD6ED 42? 36 7@F?5k^DEC@?8m k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcedeb`e\`U2>Aj9lbacaha_bhU2>AjFl9EEADTbpTauTau6E?]3@I]4@>TauDTauJedg:D?I32=e26HABEaGdIhA99I2KdCgU2>Aj2lwt#t]Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmkDEC@?8mwt#t]k^DEC@?8mk^2mk^Am
kAmkDEC@?8mp3@FE $EC66E {628F6 $<2E63@2C5:?8 W${$Xk^DEC@?8mk^Am
kAm$:?46 :ED :?46AE:@? :? a_`_[ $EC66E {628F6 $<2E63@2C5:?8 W${$X 92D AC@A6==65 DEC66E D<2E63@2C5:?8 7C@> 2 4@==64E:@? @7 :?56A6?56?E DE2?52=@?6 6G6?ED E@ 2 C6?@H?65 8=@32= D6C:6D] pD A:@?66CD @7 DEC66E D<2E63@2C5:?8VD AC6>:F> BF2=:7:42E:@? DJDE6> 2?5 4@>A6E:E:@? 7@C>2E[ ${$ @776CD 2? 2>2E6FC\E@\AC@76DD:@?2= A2E9H2J 2?5 4C62E6D E9C:==:?8 =:G6 6G6?ED 24C@DD E96 8=@36] %96 ${$ r92>A:@?D9:A %@FC :D C64@8?:K65 2D E96 H@C=5VD AC6>:6C AC@76DD:@?2= DEC66E D<2E63@2C5:?8 4@>A6E:E:@?] tG6?ED E2<6 A=246 @? 4FDE@>\3F:=E[ @?6\@7\2\<:?5[ ${$\46CE:7:65 A=2K2D :? >2;@C 4:E:6D 2C@F?5 E96 H@C=5[ H:E9 E96 36DE :? E96 DA@CE 4@>A6E:?8 7@C E96 9:896DE DE2<6D] u@C >@C6 :?7@C>2E:@?[ G:D:E k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcedeb`e\`U2>Aj9lc`_b`gh_bU2>AjFl9EEADTbpTauTau4ED]3FD:?6DDH:C6]4@>Tau4ETaur%Tbu:5TbsD>2CE=:?<TaeFC=Tbs9EEATadbpTadauTadauHHH]DEC66E=628F6]4@>Tae6D966ETbsda`eada`Tae?6HD:E6>:5Tbsa_a__`aa__df_dTae=2?Tbs6?\&$Tae2?49@CTbsHHH]DEC66E=628F6]4@>Tae:?56ITbscTae>5dTbsa`_b7f4e`gfd37d5727g`cdd7_7h4eh2U2>Aj2l$EC66E{628F6]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm$EC66E{628F6]4@>k^2m]k^Am
kAmkDEC@?8mp3@FE %9C:== $A@CEDk^DEC@?8mk^Am
kAm%9C:== $A@CED :D 2 ?6IE\86?6C2E:@? 4@?E6?E 4@>A2?J 2E E96 :?E6CD64E:@? @7 DA@CED[ 6?E6CE2:?>6?E[ 2?5 =:76DEJ=6] pD E96 A2C6?E 4@>A2?J @7 }:EC@ r:C4FD[ $EC66E {628F6 $<2E63@2C5:?8 W${$X 2?5 !@H6C $=2A[ %9C:== $A@CED :D 4@>>:EE65 E@ 56=:G6C:?8 >:?5\3=@H:?8 24E:@? DA@CED 6G6?ED 2?5 @C:8:?2= 4@?E6?E H@C=5H:56] (:E9 @G6C fd >:==:@? 7@==@H6CD 24C@DD >F=E:A=6 3C2?5 A286D 2?5 492??6=D[ %9C:== $A@CED :D 2 =6256C :? E96 24E:@? DA@CED :?5FDECJ]k^Am
kAm%9C:== $A@CED (63D:E6i k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcedeb`e\`U2>Aj9lbgb`_`ed_bU2>AjFl9EEATbpTauTauHHH]E9C:==DA@CED4@]4@>TauU2>Aj2lHHH]E9C:==DA@CED4@]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmHHH]E9C:==DA@CED4@]4@>k^2mk^Am
kAm!@H6C $=2A H63D:E6i k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcedeb`e\`U2>Aj9lbccgbahafaU2>AjFl9EEATbpTauTauHHH]A@H6CD=2A]4@>TauU2>Aj2lHHH]A@H6CD=2A]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmHHH]A@H6CD=2A]4@>k^2mk^Am
kAm$EC66E {628F6 $<2E63@2C5:?8 H63D:E6i k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcedeb`e\`U2>Aj9lbefb__c`gcU2>AjFl9EEATbpTauTauHHH]DEC66E=628F6]4@>TauU2>Aj2lHHH]DEC66E=628F6]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmHHH]DEC66E=628F6]4@>k^2mk^Am
kAm}:EC@ r:C4FD H63D:E6i k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcedeb`e\`U2>Aj9lbgd`gc`gfgU2>AjFl9EEATbpTauTauHHH]?:EC@4:C4FD]4@>TauU2>Aj2lHHH]?:EC@4:C4FD]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmHHH]?:EC@4:C4FD]4@>k^2mk^Am
kAmkDEC@?8mp3@FE E96 q|( vC@FAk^DEC@?8mk^Am
kAm(:E9 :ED 7@FC 3C2?5D[ q|([ |x}x[ #@==D\#@J46 2?5 q|( |@E@CC25[ E96 q|( vC@FA :D E96 H@C=5VD =625:?8 AC6>:F> >2?F724EFC6C @7 2FE@>@3:=6D 2?5 >@E@C4J4=6D 2?5 2=D@ AC@G:56D AC6>:F> 7:?2?4:2= D6CG:46D] %96 q|( vC@FA AC@5F4E:@? ?6EH@C< 4@>AC:D6D @G6C b_ AC@5F4E:@? D:E6D H@C=5H:56j E96 4@>A2?J 92D 2 8=@32= D2=6D ?6EH@C< :? >@C6 E92? `c_ 4@F?EC:6D]k^Am
kAmx? a_ad[ E96 q|( vC@FA D@=5 a]ce >:==:@? A2DD6?86C G69:4=6D 2?5 >@C6 E92? a_a[d__ >@E@C4J4=6D H@C=5H:56] %96 AC@7:E 367@C6 E2I :? E96 7:?2?4:2= J62C a_ad H2D € `_]a 3:==:@? @? C6G6?F6D 2>@F?E:?8 E@ € `bb[d 3:==:@?] pD @7 b` s646>36C a_ad[ E96 q|( vC@FA 925 2 H@C<7@C46 @7 `dc[dc_ 6>A=@J66D]k^Am
kAm%96 64@?@>:4 DF446DD @7 E96 q|( vC@FA 92D 2=H2JD 366? 32D65 @? =@?8\E6C> E9:?<:?8 2?5 C6DA@?D:3=6 24E:@?] $FDE2:?23:=:EJ :D 2 <6J 6=6>6?E @7 E96 q|( vC@FAVD 4@CA@C2E6 DEC2E68J 2?5 4@G6CD 2== AC@5F4ED – 7C@> E96 DFAA=J 492:? E9C@F89 AC@5F4E:@? E@ E96 6?5 @7 E96:C FD67F= =:76] k^Am
kAmk2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcedeb`e\`U2>Aj9lg`hh_`fhdU2>AjFl9EEADTbpTauTauHHH]3>H8C@FA]4@>U2>Aj2lHHH]3>H8C@FA]4@>Q C6=lQ?@7@==@HQmHHH]3>H8C@FA]4@>k^2mk^Am
kAm{:?<65x?i k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcedeb`e\`U2>Aj9ldccecbfacU2>AjFl9EEATbpTauTauHHH]=:?<65:?]4@>Tau4@>A2?JTau3>H\8C@FATauU2>Aj2l9EEATbpTauTauHHH]=:?<65:?]4@>Tau4@>A2?JTau3>H\8C@FATauQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm9EEAi^^HHH]=:?<65:?]4@>^4@>A2?J^3>H\8C@FA^k^2mk^Am
kAm*@F%F36i k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcedeb`e\`U2>Aj9lbadbfcgghcU2>AjFl9EEADTbpTauTauHHH]J@FEF36]4@>Tau3>H8C@FAU2>Aj2l9EEADTbpTauTauHHH]J@FEF36]4@>Tau3>H8C@FAQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm9EEADi^^HHH]J@FEF36]4@>^3>H8C@FAk^2mk^Am
kAmx?DE28C2>i k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcedeb`e\`U2>Aj9lhhfhcbf_aU2>AjFl9EEADTbpTauTauHHH]:?DE28C2>]4@>Tau3>H8C@FAU2>Aj2l9EEADTbpTauTauHHH]:?DE28C2>]4@>Tau3>H8C@FAQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm9EEADi^^HHH]:?DE28C2>]4@>^3>H8C@FAk^2mk^Am
kAmu2463@@<i k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcedeb`e\`U2>Aj9lacfd_bgd_cU2>AjFl9EEADTbpTauTauHHH]72463@@<]4@>Tau3>H8C@FAU2>Aj2l9EEADTbpTauTauHHH]72463@@<]4@>Tau3>H8C@FAQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm9EEADi^^HHH]72463@@<]4@>^3>H8C@FAk^2mk^Am
kAmkDEC@?8mu@C |@C6 x?7@C>2E:@? r@?E24Eik^DEC@?8mk^Am
kAm$2>: wFH6 \ %9C:== $A@CED !#k^Am
kAmt\>2:=i k2 9C67lQ>2:=E@iD9FH6oE9C:==@?6]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmD9FH6oE9C:==@?6]4@>k^2mk^Am
kAmr9C:DE@A96 z@6?:8 \ w625 @7 q|( | v>3w 2?5 q|( | |@E@CDA@CE r@>>F?:42E:@?Dk^Am
kAm%6=6A9@?6i Zch\gh\bga\de_hfk^Am
kAmt\>2:=i k2 9C67lQ>2:=E@ir9C:DE@A96]z@6?:8o3>H]56Q C6=lQ?@7@==@HQmr9C:DE@A96]z@6?:8o3>H]56k^2mk^Am
k5:G 4=2DDlQ!#}0x>365565pDD6E#676C6?46Q :5lQs:GpDD6E!=246w@=56CaQmkAmk2 9C67lQ9EEADi^^>>2]AC?6HDH:C6]4@>^>65:2^ahch_hh^$EC66E0{628F60$<2E63@2C5:?80{@8@]9E>=Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmk^2mk^Amk^5:Gm
kA :5lQ!&#{Qmk:>8 E:E=6lQr:D:@?Q H:5E9lQ`aQ 96:89ElQ`aQ 2=ElQr:D:@?Q DC4lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^:>8^72G:4@?]A?8nD?l{pae_dcU2>AjD5la_ae\_c\_aQ ^m ':6H @C:8:?2= 4@?E6?E E@ 5@H?=@25 >F=E:>65:2ik2 :5lQ!#}&#{Q C6=lQ?@7@==@HQ 9C67lQ9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^DEC66E\=628F6\D<2E63@2C5:?8\2?5\3>H\>\;@:?\7@C46D\@H?:?8\E96\DEC66ED\H@C=5H:56\b_afbahhe]9E>=Q E2C86ElQ03=2?<Qm9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^DEC66E\=628F6\D<2E63@2C5:?8\2?5\3>H\>\;@:?\7@C46D\@H?:?8\E96\DEC66ED\H@C=5H:56\b_afbahhe]9E>=k^2mk^Am
kAm$~&#rt $EC66E {628F6 $<2E63@2C5:?8k^Am
kAmk:>8 2=ElQQ DC4lQ9EEADi^^CE]AC?6HDH:C6]4@>^CE]8:7n}6HDxE6>x5l{pae_dcU2>Aj%C2?D>:DD:@?0x5la_ae_c_a``a_!#0}t($0&$!#00000{pae_dcU2>Ajs2E6x5la_ae_c_aQ DEJ=6lQ3@C56Ci_AIj H:5E9i`AIj 96:89Ei`AIjQ ^mk^Am
