New campaign partners with the upcoming "Street Fighter" film, using Joe "Roman Reigns" Anoa'i as Akuma to take on common car insurance frustrations
NASHVILLE, Tenn., Sept. 22, 2026 /PRNewswire/ -- At The General Insurance®, giving people a break has been part of the brand's DNA for more than 60 years. Now, the auto insurer is bringing that promise to an unexpected new arena through a partnership with the upcoming "Street Fighter" film, using one of the franchise's most iconic characters, Akuma, to show that while plenty of things in life can feel like a battle, car insurance shouldn't be one of them.
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