New advertising campaign highlights how meaningful outcomes are built over time while reinforcing Transamerica's focus on simpler, more seamless experiences
BALTIMORE, Sept. 22, 2026 /PRNewswire/ -- Transamerica today launched The Long Game, a new advertising campaign featuring professional golfer Zach Johnson, a two-time major champion and longtime Transamerica brand ambassador. Inspired by the patience, discipline and long-term perspective that define success both off and on the course, the campaign reflects the company's commitment to helping people navigate life's financial journey.
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