URC TV, powered by Eluvio

URC TV, powered by Eluvio

  • URC TV achieves 62% cost reduction, 64% transaction growth, and 35% revenue increase after switching to Eluvio



  • URC TV delivers direct-to-consumer live multi-view matches, VOD, highlights, and archives to fans on TVs and connected devices via Content Fabric and Eluvio Application Suite



  • Subscribers have grown 2.7X with viewers in 150 countries, over 1.25 million sessions, and an average season watch of 20 hours per viewer

BERKELEY, Calif., April 2, 2026 /PRNewswire/ -- Ahead of NAB Show 2026, Eluvio and the United Rugby Championship (URC) today announced transformative first-year results for URC TV, demonstrating a new standard for cost-efficiency, fan engagement, and profitability for sports organizations looking to scale and maximize commercial growth.

Originally published on the BLOX Digital Content Exchange.