Rebrand reflects a broader definition of strength—physical, mental and emotional—alongside a reimagined app, website and next generation of clubs
GREENWOOD VILLAGE, Colo., Oct. 1, 2026 /PRNewswire/ -- VASA Fitness, one of the top 20 largest health club operators in the U.S., today announced a comprehensive rebrand centered on a new brand platform: Built to Be Strong. The rebrand introduces a new tagline, a redesigned digital experience across web and mobile and a preview of upgraded club designs coming to VASA locations in 2027.
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