Former Youth Seller Becomes Brand's First Female NIL Partner, Highlighting How Fundraising Can Create Opportunities On and Off the Court
CHICAGO, Oct. 20, 2026 /PRNewswire/ -- World's Finest Chocolate, the iconic fundraising brand that has helped schools and youth organizations raise billions of dollars for generations, today announced a new Name, Image, and Likeness (NIL) partnership with Indiana University guard Malia Samuels. The partnership expands the brand's "Let Them Reign" campaign into women's college basketball and marks Samuels as World's Finest Chocolate's first female collegiate NIL partner.
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