(StatePoint) With a growing number of products lining grocery store shelves, feeding your household can often feel like solving a complicated puzzle.

Fortunately, shopping doesn’t have to be complex. Guiding consumers to the best products in the market is Product of the Year, the largest consumer-voted award for product innovation. Product of the Year winners are backed by the votes of 40,000 consumers in a national representative study conducted by Kantar, and have demonstrated meaningful consumer innovation in one of the following areas: function, design, packaging or ingredients.

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