RAMSEY, N.J., May 22, 2025 /PRNewswire/ -- Tap Native, a leading healthcare-focused digital advertising platform, today announced the launch of its new Bid by NPI capability, a precision targeting feature that enables pharmaceutical advertisers to assign custom cost-per-click (CPC) bids to individual healthcare professionals (HCPs) using their National Provider Identifier (NPI).

This new feature represents a shift away from legacy decile-based targeting models, which broadly group providers by prescribing volume. With Bid by NPI, marketers can now strategically prioritize physicians and other HCPs based on specialty, historical engagement, therapeutic alignment, or other campaign-specific attributes—maximizing budget efficiency and ROI.

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