New Development agreement fuels the brand's growth, bringing made-to-order premium subs to more guests and creating hundreds of new jobs in Mexico
MONTERREY, Nuevo León, Mexico, May 27, 2025 /PRNewswire/ - Today, the Firehouse Subs® brand and Foodplay® are proud to announce entry into a development agreement to develop and grow iconic Firehouse Subs in Mexico, with plans to open 100 restaurants in Monterrey and other major cities in the next five years.Â
k5:G 4=2DDlQ!#}0x>365565pDD6E#676C6?46Q :5lQs:GpDD6E!=246w@=56C`QmkAmk2 9C67lQ9EEADi^^>>2]AC?6HDH:C6]4@>^>65:2^aehf`cc^#6DE2FC2?E0qC2?5D0x?E6C?2E:@?2=0x?400u:C69@FD60$F3D00p446=6C2E6D]9E>=Q C6=lQ?@7@==@HQ E2C86ElQ03=2?<Qmk^2mk^Amk^5:Gm
kAmu@F?565 :? kDA2? 4=2DDlQI?\=@42E:@?Qmy24<D@?G:==6[ u=@C:52k^DA2?m[ :? `hhc 3J EH@ 7@C>6C 7:C67:89E6C 3C@E96CD[ u:C69@FD6 $F3D :D C6?@H?65 7@C :ED AC6>:F> D2?5H:496D[ 6249 =2J6C65 H:E9 AC6>:F> >62ED 2?5 4966D6D D=:465 :?\9@FD6 2?5 DE62>65 E@86E96C FD:?8 2 F?:BF6 4@@<:?8 >6E9@5 F?=@4<:?8 ;F:4:6C 7=2G@CD] xED >256\E@\@C56C DF3D 7C6BF6?E=J C2?< 9:89=J :? &]$] 4@?DF>6C DFCG6JD 7@C 7@@5 BF2=:EJ 2?5 E2DE6 :? E96 D2?5H:49 42E68@CJ] %96 3C2?5 :D 6BF2==J <?@H? 7@C :ED 962CE76=E D6CG:46 2?5 F?H2G6C:?8 4@>>:E>6?E E@ AF3=:4 D276EJ]k^Am
kAmQ(6 36=:6G6 u:C69@FD6 $F3D 92D EC6>6?5@FD A@E6?E:2= :? kDA2? 4=2DDlQI?\=@42E:@?Qm|6I:4@VDk^DA2?m 8C@H:?8 D2?5H:49 >2C<6E[Q D2:5 kDA2? 4=2DDlQI?\A6CD@?QmsF?42? |@?E6C@k^DA2?m[ {pr !C6D:56?E @7 #6DE2FC2?E qC2?5D x?E6C?2E:@?2= W#qxX[ A2C6?E 4@>A2?J @7 u:C69@FD6 $F3D] Q(6VC6 6I4:E65 E@ 3C:?8 u:C69@FD6 AC6>:F> DF3D[ 962CE76=E D6CG:46[ 2?5 4@>>F?:EJ\46?E6C65 >:DD:@? E@ ?6H 8F6DED E9C@F89@FE E96 4@F?ECJ]Qk^Am
kAmkDA2? 4=2DDlQI?\A6CD@?QmqC2F=:@ {@A6Kk^DA2?m[ r9:67 ~A6C2E:?8 ~77:46CkDEC@?8m[k^DEC@?8m 25565i Q(6 2C6 9@?@C65 E@ 8C@H E96 :4@?:4 DF3D 3C2?5 :? kDA2? 4=2DDlQI?\=@42E:@?Qm|6I:4@k^DA2?m 2?5 2C6 7F==J 4@>>:EE65 E@ :ED DF446DD] %9:D 6IA2?D:@? :D ?@E @?=J 23@FE 3C:?8:?8 9:89\BF2=:EJ[ 3@=5[ 2?5 56=:4:@FD DF3D E@ E96 C68:@?[ 3FE 2=D@ 23@FE 4C62E:?8 9F?5C65D @7 ;@3D 2?5 =@?8\E6C> 42C66C @AA@CEF?:E:6D]Qk^Am
kAmu@@5A=2J :D D6E E@ @A6? E96 7:CDE u:C69@FD6 $F3D C6DE2FC2?E E9:D J62C :? kDA2? 4=2DDlQI?\=@42E:@?Qm|@?E6CC6Jk^DA2?m[ }F6G@ {6ó?[ 7@==@H65 3J 255:E:@?2= @A6?:?8D :? E96 >6EC@A@=:E2? 2C62] %9:D 6IA2?D:@? :D 6IA64E65 E@ 4C62E6 9F?5C65D @7 ?6H ;@3D 24C@DD E96 4@F?ECJ]k^Am
kAmvF6DED 42? =@@< 7@CH2C5 E@ 7=2G@C7F= 72G@C:E6D =:<6 E96 w@@< U2>Aj {2556C®[ u:C69@FD6 xE2=:2?™[ 2?5 E96 u:C69@FD6 q667 U2>Aj r96552C qC:D<6E™]k^Am
kAmu:C69@FD6 $F3D 92D @G6C `[b__ C6DE2FC2?ED 24C@DD E96 &]$][ kDA2? 4=2DDlQI?\=@42E:@?Qmr2?252k^DA2?m[ kDA2? 4=2DDlQI?\=@42E:@?Qm$H:EK6C=2?5k^DA2?m[ kDA2? 4=2DDlQI?\=@42E:@?Qm|6I:4@k^DA2?m[ kDA2? 4=2DDlQI?\=@42E:@?Qmp=32?:2k^DA2?m[ 2?5 E96 kDA2? 4=2DDlQI?\=@42E:@?Qm&?:E65 pC23 t>:C2E6Dk^DA2?m[ H:E9 A=2?D E@ @A6? :ED 7:CDE C6DE2FC2?ED :? kDA2? 4=2DDlQI?\=@42E:@?QmqC2K:=k^DA2?m 2?5 kDA2? 4=2DDlQI?\=@42E:@?QmpFDEC2=:2k^DA2?m =2E6C E9:D J62C] %9:D ?6H 28C66>6?E >2C<D 2?@E96C >:=6DE@?6 :? E96 3C2?5VD 8C@HE9 DEC2E68J :? kDA2? 4=2DDlQI?\=@42E:@?Qm{2E:? p>6C:42k^DA2?m 2?5 2C@F?5 E96 H@C=5]Â k^Am
kAmkDEC@?8mp3@FE u:C69@FD6 $F3D®k^DEC@?8mk^Am
kAmu:C69@FD6 $F3D® :D 2 C6DE2FC2?E 492:? H:E9 2 A2DD:@? 7@C 962CEJ 2?5 7=2G@C7F= 7@@5[ 962CE76=E D6CG:46[ 2?5 AF3=:4 D276EJ] u@F?565 :? kDA2? 4=2DDlQI?\=@42E:@?Qmy24<D@?G:==6[ u=@C:52k^DA2?m :? `hhc 3J EH@ 3C@E96CD 2?5 7@C>6C 7:C67:89E6CD[ u:C69@FD6 $F3D :D 2 3C2?5 3F:=E @? 564256D @7 7:C6 2?5 A@=:46 D6CG:46[ 9@E 2?5 962CEJ DF3D A:=65 9:89 H:E9 E96 9:896DE BF2=:EJ >62ED 2?5 4966D6D 2?5 :ED 4@>>:E>6?E E@ D2G:?8 =:G6D E9C@F89 E96 6DE23=:D9>6?E @7 E96 ?@?\AC@7:E u:C69@FD6 $F3D !F3=:4 $276EJ u@F?52E:@?®]k^Am
kAmu:C69@FD6 $F3D :D A2CE @7 #6DE2FC2?E qC2?5D x?E6C?2E:@?2= x?4] WQ#qxQX[ @?6 @7 E96 H@C=5VD =2C86DE BF:4< D6CG:46 C6DE2FC2?E 4@>A2?:6D H:E9 ?62C=J &$Scd 3:==:@? :? 2??F2= DJDE6>\H:56 D2=6D 2?5 @G6C ba[___ C6DE2FC2?ED :? >@C6 E92? `a_ 4@F?EC:6D 2?5 E6CC:E@C:6D] #qx @H?D 7@FC @7 E96 H@C=5VD >@DE AC@>:?6?E 2?5 :4@?:4 BF:4< D6CG:46 C6DE2FC2?E 3C2?5D – %x| w~#%~}$®[ q&#vt# zx}v®[ !~!t*t$®[ 2?5 ux#tw~&$t $&q$®]k^Am
kAmt?;@J >@C6 DF3D] $2G6 >@C6 =:G6D] %@ =62C? >@C6[ G:D:E k2 9C67lQ9EEADi^^4a`a]?6E^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lccbeadb\`U2>Aj9lf_degf_bbU2>AjFl9EEADTbpTauTau4a`a]?6ETau4Tau=:?<TauTbuETbs_Tae=Tbs6?Tae@Tbsbbdgcfa\`Tae9Tbsgf_`eeah`TaeFTbs9EEATbpTauTauHHH]7:C69@FD6DF3D]4@>TauTae2Tbs9EEATbpTauTauHHH]7:C69@FD6DF3D]4@>U2>Aj2l9EEATbpTauTauHHH]7:C69@FD6DF3D]4@>Q C6=lQ?@7@==@HQ E2C86ElQ03=2?<Qm9EEAi^^HHH]7:C69@FD6DF3D]4@>k^2m 2?5 7@==@H FD @? u2463@@<[ %H:EE6C 2?5 x?DE28C2>]k^Am
kAmkDEC@?8mp3@FE u@@5A=2Jk^DEC@?8mkDEC@?8m®k^DEC@?8mk^Am
kAmu@@5A=2JkDEC@?8m®k^DEC@?8m :D 2 AC@F5=J |6I:42? 3C2?5 H:E9 @G6C b_ J62CD @7 6IA6C:6?46 :? E96 C6DE2FC2?E >2C<6E[ <?@H? 7@C :ED AC@5F4E 6I46==6?46 2?5 :ED 4@?DE2?E 6IA2?D:@? E9@F89 5:G6CD6 3FD:?6DD F?:ED]k^Am
kAmr@>A2?J @A6C2E:@?D 3682? :? `hh_ H:E9 E96 25>:?:DEC2E:@? @7 E96 zurkDEC@?8m®k^DEC@?8m 7C2?49:D6 :? kDA2? 4=2DDlQI?\=@42E:@?Qm|6I:4@k^DA2?m] $:?46 E96?[ 8F:565 3J :??@G2E:@? 2?5 2? F?H2G6C:?8 4@>>:E>6?E H:E9 6G@=FE:@?[ u@@5A=2JkDEC@?8m®k^DEC@?8m 92D 4@?D@=:52E65 E96:C 82DEC@?@>:42= A@CE7@=:@ 3J :?4@CA@C2E:?8 H@C=5 C6?@H?65 3C2?5D DF49 2D kDA2? 4=2DDlQI?\A6CD@?Qm%:> w@CE@?Dk^DA2?mkDEC@?8m®k^DEC@?8m 2?5 u:C69@FD6 $F3DkDEC@?8m®k^DEC@?8m]k^Am
kAm|@C6@G6C[ u@@5A=2JkDEC@?8m®k^DEC@?8m 92D DF446DD7F==J 6DE23=:D965 E96:C @H? 3C2?5D q@=6C2>2kDEC@?8m®k^DEC@?8m 2?5 w6=25@D sC62>3@IkDEC@?8m®k^DEC@?8m] $64FC:?8 E96:C AC6D6?46 :? E96 7@@5 >2C<6E] %96:C G2=F6 AC@A@D:E:@? =:6D @? @776C:?8 2? 6I46AE:@?2= 4FDE@>6C D6CG:46 2?5 AC:>6 AC@5F4ED[ 7@4FD:?8 @? AC@G:5:?8 23D@=FE6 D2E:D724E:@? E@ |6I:42? 72>:=:6D]k^Am
kAmkDEC@?8mu@CH2C5\{@@<:?8 $E2E6>6?EDk^DEC@?8mk^Am
kAmk6>m%9:D AC6DD C6=62D6 4@?E2:?D 46CE2:? 7@CH2C5\=@@<:?8 DE2E6>6?ED 2?5 :?7@C>2E:@?[ H9:49 C67=64E >2?286>6?EVD 4FCC6?E 36=:67D 2?5 6IA64E2E:@?D C682C5:?8 7FEFC6 6G6?ED[ :?:E:2E:G6D 2?5 @A6C2E:?8 A6C7@C>2?46 2?5 DA62< @?=J 2D @7 E96 52E6 96C6@7] %96D6 7@CH2C5\=@@<:?8 DE2E6>6?ED 2C6 ?@E 8F2C2?E66D @7 7FEFC6 A6C7@C>2?46 2?5 :?G@=G6 2 ?F>36C @7 C:D<D 2?5 F?46CE2:?E:6D] %96D6 7@CH2C5\=@@<:?8 DE2E6>6?ED :?4=F56[ H:E9@FE =:>:E2E:@?[ DE2E6>6?ED 23@FE @FC 6IA64E2E:@?D C682C5:?8 E96 23:=:EJ @7 E96 u:C69@FD6 $F3D 3FD:?6DD :? kDA2? 4=2DDlQI?\=@42E:@?Qm|6I:4@k^DA2?m E@ @A6? `__ C6DE2FC2?ED :? E96 ?6IE 7:G6 J62CD 2?5 E@ 4C62E6 9F?5C65D @7 ;@3D 2?5 :ED A=2?D E@ @A6? C6DE2FC2?ED :? kDA2? 4=2DDlQI?\=@42E:@?Qm|6I:4@k^DA2?m[ kDA2? 4=2DDlQI?\=@42E:@?QmqC2K:=k^DA2?m 2?5 kDA2? 4=2DDlQI?\=@42E:@?QmpFDEC2=:2k^DA2?m =2E6C E9:D J62C] %96 724E@CD E92E 4@F=5 42FD6 24EF2= C6DF=ED E@ 5:776C >2E6C:2==J 7C@> #qxVD 6IA64E2E:@?D 2C6 56E2:=65 :? 7:=:?8D @7 #qx H:E9 E96 &]$] $64FC:E:6D 2?5 tI492?86 r@>>:DD:@? 2?5 H:E9 E96 D64FC:E:6D C68F=2E@CJ 2FE9@C:E:6D :? kDA2? 4=2DDlQI?\=@42E:@?Qmr2?252k^DA2?m[ DF49 2D :ED 2??F2= 2?5 BF2CE6C=J C6A@CED 2?5 4FCC6?E C6A@CED @? u@C> g\z 2?5 :?4=F56 E96 7@==@H:?8 C:D<Di C:D< C6=2E65 E@ @FC 23:=:EJ E@ DF446DD7F==J :>A=6>6?E :ED 5@>6DE:4 2?5 :?E6C?2E:@?2= 8C@HE9 DEC2E68J 2?5 C:D<D C6=2E65 E@ :ED :?E6C?2E:@?2= @A6C2E:@?Dj C:D<D C6=2E65 E@ @FC 23:=:EJ E@ 4@>A6E6 5@>6DE:42==J 2?5 :?E6C?2E:@?2==J :? 2? :?E6?D6=J 4@>A6E:E:G6 :?5FDECJj 8=@32= 64@?@>:4 @C @E96C 3FD:?6DD 4@?5:E:@?D E92E >2J 27764E E96 56D:C6 @C 23:=:EJ @7 @FC 4FDE@>6CD E@ AFC492D6 @FC AC@5F4EDj @FC C6=2E:@?D9:A H:E9[ 2?5 E96 DF446DD @7[ @FC 7C2?49:D66D 2?5 C:D<D C6=2E65 E@ @FC >@DE=J 7C2?49:D65 3FD:?6DD >@56=j 2?5 E96 67764E:G6?6DD @7 @FC >2C<6E:?8 2?5 25G6CE:D:?8 AC@8C2>D 2?5 7C2?49:D66 DFAA@CE @7 E96D6 AC@8C2>D] ~E96C E92? 2D C6BF:C65 F?56C 2AA=:423=6 =2HD[ H6 5@ ?@E 2DDF>6 2 5FEJ E@ FA52E6 E96D6 7@CH2C5\=@@<:?8 DE2E6>6?ED[ H96E96C 3642FD6 @7 ?6H :?7@C>2E:@?[ DF3D6BF6?E 6G6?ED @C 4:C4F>DE2?46D[ 492?86 :? 6IA64E2E:@?D @C @E96CH:D6k^6>mk^Am
kA :5lQ!&#{Qmk:>8 2=ElQr:D:@?Q 96:89ElQ`aQ DC4lQ9EEADi^^4a`a]?6E^4^:>8^72G:4@?]A?8nD?l%~heghdU2>AjD5la_ad\_d\afQ E:E=6lQr:D:@?Q H:5E9lQ`aQ ^m ':6H @C:8:?2= 4@?E6?E E@ 5@H?=@25 >F=E:>65:2ik2 9C67lQ9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^7:C69@FD6\DF3D\2446=6C2E6D\6IA2?D:@?\:?\>6I:4@\H:E9\A=2?D\E@\@A6?\`__\C6DE2FC2?ED\b_aceeae_]9E>=Q :5lQ!#}&#{Q C6=lQ?@7@==@HQ E2C86ElQ03=2?<Qm9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^7:C69@FD6\DF3D\2446=6C2E6D\6IA2?D:@?\:?\>6I:4@\H:E9\A=2?D\E@\@A6?\`__\C6DE2FC2?ED\b_aceeae_]9E>=k^2mk^Am
kAm$~&#rt #6DE2FC2?E qC2?5D x?E6C?2E:@?2= x?4]k^Am
kAmk:>8 DC4lQ9EEADi^^CE]AC?6HDH:C6]4@>^CE]8:7n}6HDxE6>x5l%~heghdU2>Aj%C2?D>:DD:@?0x5la_ad_daf`e__!#0}t($0&$!#00000%~heghdU2>Ajs2E6x5la_ad_dafQ DEJ=6lQ3@C56Ci_AIj H:5E9i`AIj 96:89Ei`AIjQ ^mk^Am
