Urologists market vasectomies to their clients during March Madness, when they can watch the basketball tournament while recovering from the procedure.

(LOWELL, MASS.) Bracket-busting upsets, Cinderella stories, OT buzzer beaters – March Madness is here! Or, as some urologists think of it, vasectomy promotion season.

Since 2004, urologists have been promoting vasectomies every March, promising patients who elect the procedure an excellent excuse to relax on the couch and watch college basketball.

Originally published on theconversation.com, part of the BLOX Digital Content Exchange.