If you think scrolling social media increasingly feels like online shopping, you’re not wrong. More than 8 in 10 consumers say they buy something because of an influencer’s recommendation at least once a year, according to a report from Sprout Social, a social media management and analytics platform. And 49% make influenced purchases at least once a month.
Enter deinfluencers, stage left. These content creators use social media to push back against buy culture.
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