Ariel view of Marriott Waikiki Collection

Photo Credit: Marriott Waikiki Collection.

Sustainability used to mean a sign in the bathroom asking guests to reuse their towels. The hospitality industry has spent years trying to outgrow that. Regenerative tourism is the latest attempt, a model built around restoring the places travelers touch, not just leaving them intact.

In Hawaii, that conversation never stays abstract for long. Marriott's Waikiki Collection spent April putting the Hawaiian value of malama into practice across four properties, structuring its entire Earth Month programming around the concept rather than simply borrowing the word.

Originally published on theroamreport.com, part of the BLOX Digital Content Exchange.