Americans may overestimate the cost of life insurance and misunderstand the timing.

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Tension is in the air when it comes to Americans and life insurance: While 78% believe most people should have life insurance, only 51% actually carry a policy, according to a new NerdWallet survey, conducted online by The Harris Poll.

If most people believe life insurance is worth the commitment, what’s giving them cold feet? Many of the reasons consumers give for not having life insurance boil down to two factors: cost and timing. And as it turns out, consumers have some misconceptions when it comes to both.

Originally published on nerdwallet.com, part of the BLOX Digital Content Exchange.

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