Methodology

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To identify the most popular ice cream brands in every state, researchers at Trace One analyzed Google Trends data for the 12-month period ending in July of 2026. The most popular national brand in each state was selected from a list of the top-searched brands nationally, including (in alphabetical order): Baskin-Robbins, Ben & Jerry's, Blue Bell, Breyers, Häagen-Dazs, Halo Top, Talenti, Tillamook, and Turkey Hill. The top national brand in each state represents that which accounted for the largest share of total Google searches relative to the other national brands. The top regional brand in each state represents the most searched-for regional or local brand over the same time period. In the event of ties, the brand with the greater proportion of searches over a two-year period was selected.

For complete results, see The Most Popular Ice Cream Brand in Every State on Trace One.

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