The International Olympic Committee's new policy on gender testing could be seen as "smart positioning" given the current US political climate but a former IOC marketing executive has told AFP he did not believe it was the "driving factor".
The IOC on Thursday announced the re-introduction of gender testing to determine eligibility to compete in women's events, an issue which caused a furore in the boxing at the 2024 Paris Olympics.
kAm%96J D2J @?=J Q3:@=@8:42= 76>2=6DQ 42? 4@>A6E6 :? H@>6?VD 6G6?ED]k^Am
kAm%96 564:D:@? H2D H6=4@>65 3J &$ !C6D:56?E s@?2=5 %CF>A[ H9@ =2DE J62C :DDF65 2? 6I64FE:G6 @C56C 32??:?8 EC2?D86?56C 2E9=6E6D 7C@> H@>6?VD DA@CE]k^Am
kAm%96 ?6IE $F>>6C v2>6D 2C6 :? {@D p?86=6D :? a_ag]k^Am
kAmQ(:E9 E96 4FCC6?E &$ A@=:E:42= 4=:>2E6[ 2 4J?:4 >:89E D2J E92E C6>@G:?8 E9:D AC6DDFC6 A@:?E 367@C6 a_ag H2D D>2CE A@D:E:@?:?8[Q D2:5 7@C>6C x~r 6I64FE:G6 %6CC6?46 qFC?D]k^Am
kAmQqFE x 5@?VE E9:?< E92E H2D E96 5C:G:?8 724E@C]Qk^Am
kAm%96 x~r 564:D:@? 4@>6D ;FDE @G6C 2 J62C 27E6C z:CDEJ r@G6?ECJ 3642>6 E96 7:CDE H@>2? E@ 36 6=64E65 x~r AC6D:56?E[ DF44665:?8 %9@>2D q249]k^Am
kAm(96C62D q249 3C@F89E :? 2 A@=:4J :? a_a` E92E =67E :?5:G:5F2= 7656C2E:@?D E@ 564:56 E96:C @H? C68F=2E:@?D[ E96 x~r :D ?@H :?EC@5F4:?8 2 3=2?<6E A@=:4J 24C@DD 2== ~=J>A:4 DA@CED]k^Am
kAmr@G6?ECJ 925 >256 C6D@=G:?8 E96 E9@C?J :DDF6 2 AC:@C:EJ 27E6C E96 a_ac !2C:D v2>6D H6C6 C@4<65 3J 2 86?56C C@H :?G@=G:?8 H@>6? 3@I6CD x>2?6 z96=:7 :7 p=86C:2 2?5 %2:H2?VD {:? *F\E:?8]k^Am
kAmz96=:7 2?5 {:? H6C6 6I4=F565 7C@> E96 x?E6C?2E:@?2= q@I:?8 pDD@4:2E:@?VD a_ab H@C=5 492>A:@?D9:AD 27E6C E96 xqp D2:5 E96J 925 72:=65 6=:8:3:=:EJ E6DED]k^Am
kAmw@H6G6C[ E96 x~r 2==@H65 E96> 3@E9 E@ 4@>A6E6 2E E96 !2C:D v2>6D[ D2J:?8 E96J 925 366? G:4E:>D @7 Q2 DF556? 2?5 2C3:EC2CJ 564:D:@? 3J E96 xqpQ]Â k^Am
kAmq@E9 3@I6CD H6?E @? E@ H:? 8@=5 >652=D]k^Am
kAm(9:=6 qFC?D D2:5 E96 x~r 925 Q5C2H? 2 =:?6 F?56CQ E96 :DDF6 H:E9 E96 ?6H A@=:4J[ 9:D 76==@H 7@C>6C x~r >2C<6E:?8 6I64FE:G6 |:4926= !2J?6 E@=5 pu! E92E r@G6?ECJ 925 Q>@G65 24E:G6=J 2?5 564:D:G6=JQ]k^Am
kAmQ%96C6 H2D >@F?E:?8 AC6DDFC6 E@ AC@E64E E96 AC:?4:A=6 @7 76>2=6 DA@CED 4@>A6E:E:@?[Q 96 D2:5]k^Am
kAmQu@C 2== E96 9@?@FC23=6 C62D@?D 23@FE 9F>2? C:89ED[ WE92EX 6G6CJ@?6VD C:89E E@ 4@>A6E6 ?@ >2EE6C E96:C 3:@=@8:42= >2<6\FA[ J@F 4@F=5 ?@E 5:D6?7C2?49:D6 hh]hh A6C46?E @7 E96 A@AF=2E:@? E@ 255C6DD 2? :DDF6 @7 _]_` A6C46?E]Qk^Am
k9am\ V#6AFE2E:@?2= 5C28V \k^9am
kAm%96 C6:?EC@5F4E:@? @7 E96 E6DE:?8 7@C E96 $#* 86?6 H2D ?@E >FD:4 E@ E96 62CD @7 E96 D4:6?E:DE H9@ 5:D4@G6C65 :E[ p?5C6H $:?4=2:C]k^Am
kAmw6 D2:5 29625 @7 E96 x~r 2??@F?46>6?E E92E E96 :562 E92E E96 3:@=@8:42= D6I 36 6?E:C6=J 567:?65 3J 49C@>@D@>6D :D Q@G6C=J D:>A=:DE:4Q]k^Am
kAm$:?4=2:C H2D 2>@?8 E96 6IA6CED H9@ A6CDF2565 E96 x~r E@ 5C@A E96 E6DED 367@C6 E96 a___ $J5?6J ~=J>A:4D[ 2?5 96 D2:5 Q:E :D E96C67@C6 6IEC6>6=J DFCAC:D:?8 J62CD =2E6C E96C6 :D 2? :==\25G:D65 >@G6 E@ C6:?EC@5F46 :E]Qk^Am
kAmQ$:?4=2:CVD D46AE:4:D> :D C62= 2?5 2?J =682= 492==6?86 H:== FD6 :E[Q D2:5 qFC?D]k^Am
kAmQqFE 8@G6C?:?8 3@5:6D C2C6=J 92G6 A6C764E D4:6?46[ E96J 92G6 E96 36DE 2G2:=23=6 E@@=D 2?5 2 564:D:@? E92E 42?VE H2:E]k^Am
kAmQ%96 x~rVD 9@?6DE 2?DH6C :D E92E AC642FE:@?2CJ 8@G6C?2?46 F?56C F?46CE2:?EJ :D DE:== 8@G6C?2?46]k^Am
kAmQs@:?8 ?@E9:?8 H2D?VE 2? @AE:@?]Qk^Am
kAm!2J?6[ H9@D6 D6=7\56AC642E@CJ H2CED\2?5\2== 3@@< Qu2DE %C24<D 2?5 s2C< s62=DQ 23@FE 9:D E:>6 2E E96 x~r F?56C yF2? p?E@?:@ $2>2C2?49 $6?:@C 42FD65 2 DE:C =2DE J62C H:E9:? E96 >@G6>6?E[ :D ?@E DFC6 9@H >F49 H6:89E $:?4=2:CVD G:6HD H:== 42CCJ]k^Am
kAmQxD E96C6 2 D:?8=6 DF3;64E H96C6 2== D4:6?E:DED 42? 28C66 @? E96 D2>6 D@=FE:@?nQ D2:5 E96 eg\J62C\@=5 xC:D9>2?]k^Am
kAmQ%96 D4:6?46 2?5 4:C4F>DE2?46D[ 2?5 AF3=:4 @A:?:@? 6G@=G6]Qk^Am
kAmq@E9 qFC?D 2?5 !2J?6 36=:6G6 E96C6 H:== 36 =682= 492==6?86D[ H:E9 !2J?6 D2J:?8 :E :D QE96 ?2EFC6 @7 E96 D@4:6EJ H6 =:G6 :? E@52JQ 3FE 96 25565 E92E QDA@CE 92D E@ 36 8@G6C?65 3J CF=6DQ]k^Am
kAmQ%96 x~r D6ED E96 CF=6D[ 2=36:E 8F:565 3J D@>6 @7 E96 36DE D4:6?46 2G2:=23=6[Q D2:5 !2J?6]k^Am
kAmqFC?D[ H9@ D:?46 =62G:?8 E96 x~r 92D 366? 2 A:G@E2= 7:8FC6 :? 7:G6 DF446DD7F= ~=J>A:4 3:5 4:EJ 42>A2:8?D[ D2JD E96 r@FCE @7 pC3:EC2E:@? 7@C $A@CE Wrp$X :D H6== FD65 E@ DF49 42D6D]k^Am
kAmQ%96 x~rVD 36DE AC@E64E:@? :D 2 4=62? 8@G6C?2?46 C64@C5[ A@=:4J 8C@F?565 :? 4@>A6E:E:G6 72:C?6DD[ 2AA=:65 4@?D:DE6?E=J[ 5@4F>6?E65 E9@C@F89=J]Q 96 D2:5]k^Am
kAmQwF>2? C:89ED 2C8F>6?ED H:== 36 >256[ 3FE 4@FCED 92G6 86?6C2==J C6DA64E65 DA@CE:?8 3@5J ;FC:D5:4E:@? H96? E96 AC@46DD :D 5676?D:3=6]Q Â k^Am
kAmu@C qFC?D[ QE96 3:886C C:D< :D?VE =@D:?8 :? 4@FCEQ]Â k^Am
kAmQxEVD E96 C6AFE2E:@?2= 5C28 @7 7:89E:?8 42D6D E9C@F89 2? ~=J>A:4 4J4=6[Q 96 D2:5]k^Am
kAmA:^8;k^Am