Paramount Skydance was on a charm offensive at CinemaCon this week, trying to convince theater owners that its megabucks deal to swallow Warner Bros. would be good for the industry.

A glitzy promotional film narrated by Tom Cruise ended with the world's most bankable movie star sitting atop the company's water tower, gazing over Hollywood.

Originally published on doc.afp.com, part of the BLOX Digital Content Exchange.

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