People are willing to pay more for climate-proof wine, study shows

kAm(92E’D 2 H:?6>2<6C E@ 5@ @? 2 H2C>:?8 A=2?6En |F49 92D 366? HC:EE6? 23@FE 9@H 4=:>2E6 492?86 E9C62E6?D G:E:4F=EFC6 2C@F?5 E96 8=@36 — @C 2E =62DE[ E9C62E6?D E@ 7F?52>6?E2==J 492?86 E96 AC24E:46] p k2 9C67lQ9EEADi^^4@?492JE@C@]4@>^6?^3=@8^>2C46=@\A2A2\4=:>2E6\492?86\:D\2=C625J\2\C62=:EJ\:?\49:=6^Qm=@?8\=2DE:?8 5C@F89Ek^2m :? r9:=6 :D 7@C4:?8 H:?6>2<6CD E@ C6E9:?< :CC:82E:@? DJDE6>D] ':?E?6CD :? r2=:7@C?:2 >FDE ?@E @?=J k2 9C67lQ9EEADi^^HHH]E968F2C5:2?]4@>^FD\?6HD^a_ad^2F8^b_^42=:7@C?:2\G:?6J2C5D\H:=57:C6\52>286\H:?6Qm6?5FC6 H:=57:C6Dk^2m 3FE 2=D@ k2 9C67lQ9EEADi^^HHH]?6HJ@C<6C]4@>^>282K:?6^a_ae^_`^`a^42?\H6\D2G6\H:?6\7C@>\H:=57:C6DQmE96 D>@<6 E92E 4@>6D H:E9 E96>k^2m 2?5 =:?86CD[ H9:49 42? 2=E6C E96 E2DE6 @7 E96:C 8C2A6D] k2 9C67lQ9EEADi^^HHH]G:E:DA96C6]4@>^?6HD\`_ecc`\492>A28?6\6IA6C:6?46D\:ED\D64@?5\H@CDE\7C@DE\J62C\@?\C64@C5]9E>=Qm$6G6C6 7C@DEDk^2m :? E96 r92>A28?6 C68:@? @7 uC2?46 2C6 2=D@ 2=E6C:?8 E96 24:5:EJ 2?5 7=2G@C AC@7:=6 @7 G:?6J2C5D’ 8C2A6D[ 2=E9@F89 D@>6 8C@H6CD 2C6 DE2CE:?8 E@ k2 9C67lQ9EEADi^^J2=64=:>2E64@??64E:@?D]@C8^a_ae^_e^2\492>A28?6\H:E9\?@E6D\@7\4=:>2E6\492?86^Qm=62? :?E@ E92Ek^2m]k^Am

kAmp k2 9C67lQ9EEADi^^HHH]2;6G@?=:?6]@C8^4@?E6?E^ff^`^_ff__`aQm?6H DEF5Jk^2m @FE @7 r@C?6== &?:G6CD:EJ =@@<D 2E E9C66 E649?:BF6D E92E H:?68C2A6 AC@5F46CD 42? FD6 E@ 252AE E@ H2C>6C E6>A6C2EFC6D[ C2?8:?8 7C@> C6=2E:G6=J D:>A=6 2?5 :?6IA6?D:G6 E@ A@E6?E:2==J 6I:DE6?E:2=i :?DE2== D9256 4=@E9 E@ D9:6=5 AC64:@FD 8C2A6D 7C@> E96 92CD9 67764ED @7 E96 DF?j 8C@H ?6H G2C:6E:6D @7 8C2A6D 36EE6C 252AE65 E@ E96 962Ej @C C6=@42E6 E@ 4@@=6C 4=:>2E6D] %96 C6D62C496CD 7@F?5 E92E[ 7@C 2== E9C66 42D6D[ H96? E96D6 492?86D 2C6 4@>>F?:42E65 E@ D9@AA6CD[ 4@?DF>6CD 2C6 H:==:?8 E@ A2J 2 AC6>:F> 7@C E96D6 4=:>2E6\C6D:=:6?E H:?6D — 6G6? :7 :E >62?D D@>6 @7 E96 ?2>6\3C2?5 C64@8?:E:@? @7[ D2J[ r2=:7@C?:2’D }2A2 '2==6J :D =@DE :? E96 AC@46DD]k^Am

kAm%96 :562 369:?5 E96 >2C<6E DEF5J H2D E@ 96=A 8C@H6CD F?56CDE2?5 E96 4=:>2E6 252AE2E:@? DEC2E68:6D 2G2:=23=6 E@ E96>[ E96 4@DED 2DD@4:2E65 H:E9 E96D6 564:D:@?D[ 2?5 7:?2==J[ 9@H 4@?DF>6CD A6C46:G6 E96>]k^Am

kAm“p AC@5F46C 42? >2<6 2== E96 492?86D :? E96 H@C=5 — 3FE :7 E96J 5@?’E C6D@?2E6 H6== H:E9 4@?DF>6CD[ E96? :E’D >@@E[” p=6I $FDD<:?5[ @?6 @7 E96 DEF5J’D 4@\2FE9@CD 2?5 2 AC@76DD@C @7 7@@5 2?5 36G6C286 >2?286>6?E 2E r@C?6== &?:G6CD:EJ’D D49@@= @7 9@E6= 25>:?:DEC2E:@?[ E@=5 k2 9C67lQ9EEADi^^8C:DE]@C8^QmvC:DEk^2m]k^Am

kAm%96 492==6?86 H:E9 E96 E9C66 DEC2E68:6D :56?E:7:65 3J E96 C6D62C496CD — :?G6DE :? ?6H :?7C2DECF4EFC6[ :?G6DE :? ?6H 8C2A6D[ @C 86E FA 2?5 >@G6 — :D E92E @?=J EH@ @7 E96> >:89E 36 :>>65:2E6=J @3G:@FD E@ 4@?DF>6CD] x7 2 G:?6J2C5 :? r2=:7@C?:2 :?DE2==D D9256 4=@E9D E9C@F89@FE :ED 6DE2E6 E@ AC@E64E 8C2A6D 7C@> DF?3FC?[ >@DE D9@AA6CD H@F=5 92G6 ?@ :562[ F?=6DD :E H2D D@>69@H 6IA=:4:E=J DE2E65 @? E96 7:?:D965 AC@5F4E[ =:<6 @? E96 H:?6 =236=]k^Am

kAm~? E96 @E96C 92?5[ :7 2 AC@5F46C :? }2A2 '2==6J <?@H? 7@C 4F=E:G2E:?8 r236C?6E $2FG:8?@? 8C2A6D DH:E4965 :ED 7@4FD E@ r2C:8?2?6 8C2A6D — @C :7 E92E D2>6 8C@H6C C6=@42E65 E@ {2<6 r@F?EJ[ ;FDE 2? 9@FC @C EH@ ?@CE9 — 4@?DF>6CD H@F=5 =:<6=J ?@E:46] x? E96 E9:C5 @AE:@?[ 7@C 6I2>A=6[ E9@D6 8C2A6D 5@?’E 6?5 FA AC@5F4:?8 2 3@EE=6 @7 “}2A2 '2==6J r236C?6E 2?J>@C6[ E92E’D 2 {2<6 r@F?EJ r236C?6E[” D2:5 $FDD<:?5]k^Am

kAmx? @E96C H@C5D[ E96 E@F49A@:?ED E92E 8F:56 >2?J 4@?DF>6CD’ 49@:46D — H92E H:?6>2<:?8 C68:@? 2 3@EE=6 :D 7C@>[ H92E 8C2A6 G2C:6EJ E96J FD6 — 492?86] ~7 2== E96 @AE:@?D 2G2:=23=6 E@ H:?68C2A6 AC@5F46CD[ $FDD<:?5 D2:5[ C6=@42E:?8 D9@H65 E96 “=62DE 56D:C23:=:EJ” 2>@?8 DFCG6J A2CE:4:A2?ED[ >62?:?8 E96J H6C6 =62DE H:==:?8 E@ A2J >@C6 7@C E96D6 H:?6D] qFE 4CF4:2==J[ C6DA@?56?ED DE:== D2:5 E96J H@F=5 A2J 6IEC2 7@C H:?6D >256 7C@> E96D6 8C2A6D]k^Am

kAm%96C6 2C6 =:>:ED E@ E96 DEF5J] u@C @?6[ :E @?=J 4@?D:56CD 252AE2E:@? DEC2E68:6D 7@C H:?68C2A6 8C@H6CD 2?5 5@6D?’E 6IA=@C6 4=:>2E6 >:E:82E:@? DEC2E68:6D[ H9:49 H@F=5 96=A 8C@H6CD E@ 5642C3@?:K6 AC@5F4E:@? 2?5 92G6 2? @G6C2== =:89E6C :>A24E @? E96 4=:>2E6] p55:E:@?2==J[ @?=J b__ A2CE:4:A2?ED 2?DH6C65 E96 DFCG6J[ >@DE @7 E96> 4@==686 8C25F2E6D F?56C c_ J62CD @7 286] x?4=F565 :? E96 DFCG6J C6DA@?56?ED H6C6 A6@A=6 H9@ C6A@CE65 E@ “42C6 23@FE 6?G:C@?>6?E2= :DDF6D 2?5 C625 =236=D @? 7@@5 AC@5F4ED[” 244@C5:?8 E@ E96 DEF5J — EH@ E9:?8D ?@E 6G6CJ@?6 5@6D[ @C 5@6D 6G6CJ E:>6 E96J 8@ D9@AA:?8] p?5 E96 C6D62C496CD 24<?@H=65865 E92E E96C6 >2J 36 2 ?@G6=EJ 724E@C 2E A=2J 96C6 — @G6C E:>6[ H:?6\5C:?<6CD’ H:==:?8?6DD E@ A2J >@C6 7@C E96D6 3@EE=6D >2J 7256]k^Am

kAm$E:==[ A6@A=6 :? E96 :?5FDECJ 766= E92E E96 C6DF=ED 2C6 AC@>:D:?8] “%9:D :D 86?F:?6=J G2=F23=6 H@C<[” D2:5 y:>6?2 q2=:4[ 2 H:?6>2<:?8 C6D62C496C 32D65 :? r9:=6] “%96 64@?@>:4D @7 4=:>2E6 252AE2E:@? :? H:?6 2C6 325=J F?56C\5@4F>6?E65[ 2?5 AFEE:?8 C62= ?F>36CD E@ ‘8@[ DE2J[ @C 492?86’ A=FD E96 7:?5:?8 E92E 4@?DF>6CD H:== A2J 2 AC6>:F> 7@C 252AE2E:@?[ :D 6I24E=J E96 <:?5 @7 6G:56?46 8C@H6CD ?665]”k^Am

kAmq2=:4 36=:6G6D E92E H:?68C@H6CD 2C6 ?@E =:<6=J E@ :?G6DE :? 2?J 252AE2E:@? DEC2E68:6D F?=6DD E96J 2C6 =:<6=J E@ A2J @77] $96 25565 E92E 7@C H:?68C2A6 AC@5F46CD[ 252AE2E:@? :D >@C6 =:<6=J E@ 36 :>A=6>6?E65 :? 2 >@C6 A:646>62= H2J C2E96C E92? H9@=6D2=6] |2J36 AC@5F46CD A=2?E 5:776C6?E G2C:6E:6D @7 8C2A6D :? @?6 A2CE @7 E96:C =2?5 2?5 :?DE2== D9256 4=@E9 :? 2?@E96C E@ >2I:>:K6 @FEAFE] p?5 962E :D?’E E96 @?=J 4=:>2E6 E9C62E 724:?8 G:?6J2C5Di (9:=6 D@>6 C68:@?D >2J 7246 5C@F89E[ @E96CD >:89E D66 F?AC65:4E23=6 C2:?72==[ 2D H6== 2D 92:=[ 7C@DE[ 2?5 A6DED] “(:?6 C:D< :D >F=E:724E@C:2=[” D2:5 q2=:4[ “2?5 6249 92K2C5 42CC:6D :ED @H? 4@DE 2?5 :ED @H? 252AE2E:@? 49@:46D]” $96 H@F=5 =:<6 E@ D66 7FCE96C C6D62C49 6IA2?5 @? E96D6 492==6?86D]k^Am

kAm$:>:=2C=J[ E96 C6DF=ED @7 E96 DEF5J 5:5?’E DFCAC:D6 vC68 y@?6D[ 2 H:?6 4=:>2E@=@8:DE 2?5 rt~ @7 2 H:?6CJ 32D65 :? ~C68@?] “qFE E96C6’D D@ >2?J @E96C 42G62ED[” 96 25565] uC@> 9:D A@:?E @7 G:6H[ >F49 56A6?5D @? 65F42E:?8 E96 4@?DF>6C 2C@F?5 E96 G:E:4F=EFC2= AC@46DD 2?5 9@H H:?6 86ED >256 — 2?5 E96? 5@:?8 >@C6 65F42E:@? 2C@F?5 9@H 4=:>2E6 492?86 :D 27764E:?8 8C@H6CD] (96E96C 4@?DF>6CD 42? A6C764E=J 9@=5 2== @7 E9@D6 E9:?8D :? E96:C >:?5D :D D@>6E9:?8 E96 :?5FDECJ :D DE:== 7:8FC:?8 @FE]k^Am

kAm“(6 92G6 2 DJDE6> H96C6 E96 4@?DF>6C :D 92C5 E@ C625[” 96 D2:5]k^Am

kAmy@?6D[ H9@ 92D DA6?E E96 =2DE ad J62CD DEF5J:?8 E96 :>A24ED @7 2 492?8:?8 4=:>2E6 @? H:?68C2A6 AC@5F4E:@?[ 2>@?8 @E96C E9:?8D[ D2:5 96 76=E 6?4@FC2865 3J E96 r@C?6== E62>’D C6D62C49] “%96 C6D62C49 D2JD D@>6E9:?8 :>A@CE2?E[ A6@A=6 H@F=5 36 H:==:?8 E@ A2J >@C6 7@C ,E96D6 H:?6D.[” 96 25565] w6 9@A6D :E H:== =625 E@ 7FCE96C DEF5:6D @? 252AE2E:@? 2?5 4@?DF>6C AC676C6?46]k^Am

kAmk2 9C67lQ9EEADi^^8C:DE]@C8^7@@5\2?5\28C:4F=EFC6^A6@A=6\2C6\H:==:?8\E@\A2J\>@C6\7@C\4=:>2E6\AC@@7\H:?6\DEF5J\D9@HD^Qmk6>m%9:D DE@CJk^6>mk^2m k6>mH2D AC@5F465 3Jk^6>m k2 9C67lQ9EEADi^^8C:DE]@C8^Qmk6>mvC:DEk^6>mk^2m k6>m2?5 C6G:6H65 2?5 5:DEC:3FE65 3Jk^6>m k2 9C67lQ9EEADi^^9F3D]=2^"_b<=8$#_Q C6=lQ?@7@==@HQmk6>m$E24<6Ck^6>mk^2m]k^Am