Japan welcomed a record number of tourists last year

Japan welcomed a record number of tourists last year

Take an everyday video on any suburban transport network, add anime-style music and a rosy filter, and it's suddenly a scene from the Japanese holiday of your dreams.

That's the "Japan effect": a Gen Z social media trend satirising the often-romanticised image of the Asian country, which welcomed a record number of visitors last year.

Originally published on doc.afp.com, part of the BLOX Digital Content Exchange.

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