Across three travel companies, female executives describe a shift in how trips are planned from the start. Hazel Rickett, CEO of Rabbie’s small-group tours; Clare Jones, CEO of the Polarsteps app; and Dominique Callimanopulos, founder of Elevate Destinations, say demand is moving away from fast-paced itineraries toward more purposeful, in-depth travel.
Industry data reinforces what they are observing across the sector. Demand for bespoke travel continues to climb, and the global market for individualized offerings could approach $200 billion by 2026, according to The Business Research Company.
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