Top Ice Cream-Related Searches

Americans seek out both local and national brands

Source: Trace One analysis of Google Trends data

Consumers find ways to enjoy ice cream both at home and out at their favorite local ice cream shops, parlors, and creameries. In fact, many leading national ice cream brands are decades old—or older—and got their start as small, local operations. Brands like Tillamook in Oregon, Ben & Jerry’s in Vermont, and Blue Bell in Texas are all still closely associated with the locations where they originated, even as their distribution has expanded nationwide. However, because most of these national producers do not have a large number of their own stores, the market for ice cream leaves plenty of room for local shops to help consumers get their fix.

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