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(Photo by Bianca Ackermann vía Unsplash)

Nearly three-quarters (72%) of Gen Z say customer reviews are the most credible influence when engaging with a brand, according to a new national study of 2,000 consumers conducted by Walr on behalf of We are Talker.

The findings show younger audiences now place greater emphasis on third-party validation such as independent research, expert opinion and peer reviews when evaluating brands than on influencer content.

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(Photo by Detail .co on Unsplash)

Originally published on talker.news, part of the BLOX Digital Content Exchange.

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