(Photo by Artem Beliaikin via Unsplash)
By Talker
Young Americans aren’t opting out of summer drinking — they’re redefining how they do it, according to new data .
A recent survey of 2,000 21+ Americans who drink alcohol found that Gen Z respondents were the most likely to say they plan to consume alcohol when celebrating at summer events and socializing with friends this summer, but, they also plan to take the most intentional and moderate approach when doing so.
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