Hayward's approach to training after basketball shapes the partnership's message: staying strong and active over time
NEW YORK, Nov. 10, 2026 /PRNewswire/ --Â AEKE has named former NBA All-Star Gordon Hayward its brand partner. The partnership brings Hayward's experience as a professional athlete to AEKE's effort to make personalized strength training more accessible at home.
k5:G 4=2DDlQ!#}0x>365565pDD6E#676C6?46Q :5lQs:GpDD6E!=246w@=56C`QmkAmk:>8 DC4lQ9EEADi^^>>I]AC?6HDH:C6]4@>^>65:2^|$a_b_dgh^a_ae``_h_haf`dt$%0:>2860`];A8n:5l~pb_eegecQ E:E=6lQptzt }2>6D u@C>6C }qp p==\$E2C v@C5@? w2JH2C5 2D qC2?5 !2CE?6CQ 2=ElQptzt }2>6D u@C>6C }qp p==\$E2C v@C5@? w2JH2C5 2D qC2?5 !2CE?6CQ ^mk^Amk^5:Gm
kAmsFC:?8 9:D `c }qp D62D@?D[ w2JH2C5VD EC2:?:?8 C6G@=G65 2C@F?5 82>6 52JD 2?5 E96 56>2?5D @7 2 =@?8 D62D@?] w6 92D <6AE EC2:?:?8 D:?46 C6E:C:?8[ 2=36:E H:E9 2 5:776C6?E D6E @7 8@2=D] w:D AC:@C:E:6D ?@H 2C6 >@G:?8 H6== 2?5 >2:?E2:?:?8 E96 DEC6?8E9 E@ DE2J 24E:G6 H:E9 9:D 72>:=J]k^Am
kAmk6>m%96 82>6 492?86D] %96 H@C< 5@6D?VE]k^6>mk^Am
kAm%92E :562 8F:56D ptztVD Q$EC6?8E9 %C2:?:?8[ #6567:?65Q >6DD286] pE9=6E6D C6=J @? DEC6?8E9 E@ >66E E96 56>2?5D @7 4@>A6E:E:@?] x? 6G6CJ52J =:76[ :E 96=AD A6@A=6 >@G6 H6== 2?5 <66A FA H:E9 E96 24E:G:E:6D E96J 6?;@J] q@E9 56A6?5 @? E96 BF2=:EJ 2?5 4@?D:DE6?4J @7 EC2:?:?8]k^Am
kAm%96 ptzt $` !C@ 3C:?8D E92E 2AAC@249 E@ 9@>6 H@C<@FED] p? px\A@H6C65 3@5J 2DD6DD>6?E 6G2=F2E6D 724E@CD DF49 2D DEC6?8E9[ 7=6I:3:=:EJ[ 2?5 A@DEFC6 E@ 6DE23=:D9 2 DE2CE:?8 A@:?E] q2D65 @? E92E 2DD6DD>6?E[ E96 DJDE6> C64@>>6?5D H@C<@FED E2:=@C65 E@ 6249 FD6C] pD E96J 6I6C4:D6[ :E EC24<D E96:C >@G6>6?E 2?5 AC@G:56D C62=\E:>6 7665324< @? 7@C> D@ E96J 42? >2<6 25;FDE>6?ED 5FC:?8 2 D6E]k^Am
More from this section
kAmptzt 42==D E9:D FD6 @7 2DD6DD>6?E 2?5 7665324< Q%96 x?E6==:86?46 @7 $EC6?8E9Q 2?5 E9:D A2CE?6CD9:A H:E9 w2JH2C5 3C:?8D E92E :562 E@ A6@A=6 H9@ H2?E 2 4=62C6C A=246 E@ DE2CE 2?5 8F:52?46 E96J 42? FD6 2D E96:C EC2:?:?8 8@2=D 492?86]k^Am
kAmk6>mptzt — $EC6?8E9 :? }F>36CD]k^6>mk^Am
kAmu@C >@C6 :?7@C>2E:@?[ G:D:E k2 9C67lQ9EEADi^^26<6]4@>^Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm26<6]4@>k^2m] u:?5 $` !C@ AC@5F4E 56E2:=D 2E k2 9C67lQ9EEADi^^26<6]4@>^AC@5F4ED^26<6\D`\AC@Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm26<6]4@>^AC@5F4ED^26<6\D`\AC@k^2m]k^Am
kAmkDEC@?8mp3@FE ptztk^DEC@?8mk^Am
kAmptzt 56G6=@AD 9@>6 7:E?6DD DJDE6>D E92E 4@>3:?6 DEC6?8E9 EC2:?:?8 6BF:A>6?E H:E9 px\A@H6C65 2DD6DD>6?E 2?5 A6CD@?2=:K65 H@C<@FE 8F:52?46] xED AC@5F4ED 2C6 56D:8?65 E@ 96=A A6@A=6 7@==@H 2 EC2:?:?8 A=2? 2?5 3F:=5 DEC6?8E9 2E 9@>6]k^Am
kA :5lQ!&#{Qmk:>8 E:E=6lQr:D:@?Q H:5E9lQ`aQ 96:89ElQ`aQ 2=ElQr:D:@?Q DC4lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^:>8^72G:4@?]A?8nD?lt}hadghU2>AjD5la_ae\``\`_Q ^m ':6H @C:8:?2= 4@?E6?E E@ 5@H?=@25 >F=E:>65:2ik2 :5lQ!#}&#{Q C6=lQ?@7@==@HQ 9C67lQ9EEADi^^HHH]AC?6HDH:C6]4@]F<^?6HD\C6=62D6D^26<6\?2>6D\7@C>6C\?32\2==\DE2C\8@C5@?\92JH2C5\2D\3C2?5\A2CE?6C\b_ahbbdbh]9E>=Q E2C86ElQ03=2?<Qm9EEADi^^HHH]AC?6HDH:C6]4@]F<^?6HD\C6=62D6D^26<6\?2>6D\7@C>6C\?32\2==\DE2C\8@C5@?\92JH2C5\2D\3C2?5\A2CE?6C\b_ahbbdbh]9E>=k^2mk^Am
kAmk:>8 2=ElQQ DC4lQ9EEADi^^CE]AC?6HDH:C6]4@>^CE]8:7n}6HDxE6>x5lt}hadghU2>Aj%C2?D>:DD:@?0x5la_ae```_`___!#0}t($0t&#~0}s00t}hadghU2>Ajs2E6x5la_ae```_Q DEJ=6lQ3@C56Ci_AIj H:5E9i`AIj 96:89Ei`AIjQ ^mk^Am
