ArcSpan AMS provides Gamer Grid with the AI-driven first-party data signals, custom taxonomy, and identity resolution infrastructure to deliver precise, compliant gaming audiences at scale.
NEW YORK, May 6, 2026 /PRNewswire/ -- ArcSpan, the leading AI-powered data monetization and audience intelligence platform for premium publishers, today announced that ArcSpan AMS is the technology platform powering Gamer Grid, the new gaming audience targeting engine. Launched last week by Overwolf Ads, Gamer Grid reaches approximately 113 million monthly PC players across the world's biggest gaming titles including Minecraft, League of Legends, and World of Warcraft. ArcSpan AMS helps Gamer Grid offer brand and media agency partners deterministic, real-time audience signals that enable brands to distinguish types of gamers with the precision and compliance the market demands.
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