All season long, fans can turn avocado purchases into a Fanatics game day gear, win weekly prizes and enter for a chance to watch the championship from the brand's guac-themed suite at Allegiant Stadium

The Game Plan:

  • Avocados From Mexico is making guacamole the ritual that kicks off every college football Saturday with "Saturdays Start With Guac," a season-long campaign spanning a new marching band anthem spot, partnerships with the University of Georgia and the University of Florida and Fanatics, plus an eight-stop college sampling tour and retail offers, running through the college football championship game in January.
  • Shoppers who spend $10 on avocados can score a $10 Fanatics promo code toward game day gear, in stores or online. Shoppers can also get $1.50 cash back on bags with themed packaging at participating retailers.
  • Through Nov. 21, fans can follow @avocadosfrommexico on Instagram and enter weekly "Guac Drops" for a chance to win new game day prizes, with every entry also counting toward the Grand Prize: a hosted Guac Box Suite experience at the college football championship game.

DALLAS, Sept. 30, 2026 /PRNewswire/ -- Every college football Saturday has its rituals, from the tailgate to kickoff, and across more than 1,600 games this season, Avocados From Mexico wants guacamole to be the one that signals the game is on. The number one selling avocado brand in the U.S. is launching "Saturdays Start With Guac," a season-long omnichannel campaign featuring on-campus experiences across the Southeast, weekly digital prize drops, Fanatics game day gear savings and a chance to experience the championship game from the brand's Guac Box Suite.

Originally published on the BLOX Digital Content Exchange.