Three-year deal brings BERO to Kaseya Center, bolstering the brand's natural, growing presence within sports and entertainment
MIAMI, Oct. 22, 2026 /PRNewswire/ -- BERO, the premium non-alcoholic beer brand founded by Tom Holland, is finding an exciting new home in South Florida through a three-year partnership with the Miami HEAT. BERO joins the legendary franchise as its proud non-alcoholic beer partner, complementing rapid growth the brand has seen across the Florida market 405% since September 2025, with 478% sales growth in the region over the past year.
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