Partnership brings customized YETI products to teams, athletes and fans
DALLAS, Nov. 10, 2026 /PRNewswire/ -- BSN SPORTS, a leading marketer, manufacturer, and distributor of sporting goods apparel and equipment, and division of Varsity Brands, today announced it has been named official team sports supplier of YETI. BSN SPORTS is proud to bring YETI customized products to millions of young people and fans nationwide. YETI's custom stainless-steel drinkware will be available to purchase and personalize through BSN SPORTS' digital team platforms serving schools, teams, clubs and organizations, along with a full assortment of customized YETI accessories fit for use on the field, in the stands and across youth sports communities.
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