The Social-First Campaign Challenges Dandruff Stigma and Aims to Inspire a League-Wide Commitment Toward Scalp Health
NEW YORK, May 13, 2026 /PRNewswire/ -- Today CeraVe, the #1 dermatologist-recommended skincare brand in the US and the Official Skincare and Haircare Partner of the NBA, revealed Naismith Basketball Hall of Famer and 10-time NBA All-Star Carmelo (Melo) Anthony as its new "Head Coach." Through his new role as CeraVe's "Head Coach," Carmelo is sharing his personal scalp journey and wisdom through authentic storytelling and social-first edutainment, supported by Oklahoma City Thunder's Isaiah Hartenstein, New York Knicks' Jose Alvarado, and dermatologists.
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